Closing out 2020? How are things going for your brand?
Clients in almost all verticals are telling us that this has been the strangest year, perhaps ever. Past trends and assumptions don’t seem to hold true anymore.
At American Litho, we hear you. Yet we see real opportunities for brands that are bold enough to try new things. Our Healthy Revenue Series was written to help you harness the power of print and digital as a way of reaching into homes and hearts as we head into the winter months.
The first step is to envision how your brand can meet deeper needs
In conversations with our clients, we are exploring some vital questions:
We’re here for you. Let us know how we can help.
- How does your brand relate to what’s happening in the world right now?
- Can you bring joy, inspiration, entertainment, calm, connection or hope into people’s lives?
- Are your marketing messages aligned with deeper human needs?
- Are you adding to the frenzied chatter out there, or giving people a welcome break from it?
- Online spending has risen 10% to 30%.
- Seeing what came in the mail has become a major source of delight and connection for millions.
- Research shows that print has a unique human appeal that extends to all age groups.
- Millennials REALLY love print. Even though they spend plenty of time online, 92% of young shoppers trust direct mail to guide their buying decisions.
- Web and print work beautifully together. In fact, 44% of customers visit a brand’s website after getting something in the mail that piques their interest.
- Nearly 40% of people buy a brand for the first time because they saw it in print.
- Nearly half of all people keep mailers on hand for future reference. Great way to make sure your brand spends more time in customers’ living rooms, kitchens and home offices.
- By gathering web and mobile data to identify existing customers, you can target them with print for response rates of up to 25%. Compare this with the average .06% response with digital ads only.
LET’S TALK!
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