Direct Marketing Strategy

Greater relevance for brand-building results.

Direct marketing is a promotional strategy that sends messages straight to consumers. This strategy skips the middleman. Instead of having an agency or publication translate your message for you, you’re communicating directly with your target audience one on one.

We will partner with you to improve every element of your direct marketing program.

Right offer, right customer, right time, lowest possible price.

At ALitho, this is how we define direct mail excellence, the right offer, the right customer (audience) the right timing (delivery). It’s an ambitious goal – one we work in total partnership with you to achieve.

Results flow from a thorough understanding how hard every direct marketing dollar must work to engage your customers before the competition does.

Postage: more than half of your direct marketing budget.

To maximize postage savings, we explore print formats that trim production costs and qualify you for more discounts. Our postal logistics team extends your savings even further with direct entry, co-palletization and co-mingling strategies.

Data: precision and insight for greater ROI.

ALitho sorts, cleanses and verifies your mailing data in-house to assure total security. By adding the big-data power of Amerilytics, we can pinpoint new prospects based on everything your data reveals about the customers you already have. Both services save money as they boost the relevancy and precision of your direct marketing campaign.

Creative appeal: standing out in the mailbox.

Our seamless, in-line manufacturing methods make your creative concepts come alive, with 100% variable data capabilities. We align our processes with your requirements for fast, cost-effective production. Innovative formats and dazzling special effects expand your toolbox, helping you capture the customer’s attention and loyalty.

American Litho Direct Marketing Services carol Stream IL

Logistics: speeding you into the postal stream.

The finishing and logistics experts in our Lettershop know USPS regulations inside and out. Every step in the sorting, addressing and final packing of your campaign is designed for speed and savings. And with on-site USPS verification, we get you out the door and into the customer’s home faster.

Looking for a Direct Marketing Partner?

American Litho offers one point of contact, format optimization, brand consistency, increased data relevance, supply chain expertise, paper allocation consulting, cost-effective postal logistics, on-time delivery and much more.

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