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The Brand Energy blog is ALitho’s take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we’ll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

truck on a highway through the grasslands area of eastern Washington, USA.

The American Litho Advantage: Adapting to Industry Supply Chain Shortages

Today’s new normal, while heading toward a place of full recovery, has come with no short supply of challenges for many businesses, pun intended. Due to the unforeseen regulations and adjustments put in place over the pandemic, paper mills paused production. With fuel prices on the rise, tighter restrictions on drivers and labor shortages industry-wide, the trucking industry has been hard-hit, affecting delivery schedules nationwide. From this to freight physically stuck on both coasts and adjustments within paper mills to better meet the demands of e-commerce causing delays and an increased lead time, our industry is one of the many greatly impacted.

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Direct Mail Statistics in the Digital Age - American Litho - Carol Stream IL

Numbers Don’t Lie: Direct Mail Can Bring Unparalleled Levels of Success to Your Next Campaign

Before you give up on the analog world to go fully-digital, we want to share a list of statistics that show those that ignore the mailbox do so at their own peril. As you read the list below, we challenge you to think about how you might pair your digital efforts with a renewed focus on direct mail to invigorate your response and conversion rates and drive your sales to new heights.

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American Litho top 350 in PI World Rank for 2020

ALitho Ranks in Top 40 by Printing Impression for 2020

We’re ecstatic to share a highlight of our year as we settle into a new one filled with exciting opportunities – we’ve been recognized by Printing Impressions Magazine as one of the nation’s leading print providers. A prestigious annual ranking of 350 of the nation’s largest, most powerful organizations, our team’s passion for the power of print has placed us in the Top 40. Let us help bring our award-winning service to your next campaign.

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