Amerlytics, our proprietary data analytics suite, uses current customer data to reveal strengths and weaknesses in your direct marketing strategy. Utilizing predictive modeling techniques, we will create detailed profiles of your ideal customers and show you how to reach them at exactly the right time with the most appealing offers.
An online clothing retailer sought American Litho’s expertise in accelerating sales and subscriber sign-ups. Our Amerlytics team crafted a predictive model using hundreds of data points, then tapped into the nationwide mailing database to construct all-new lists of potential customers. A test mailing to 1.1 million prospects produced a 17% lift in response rates. A second mailing to 2.2 million prospects — tightly focused on those who most closely matched our predictive model – produced an amazing 82% lift in customer response. Cost per acquisition dropped 75%, and with the average sale per new subscriber at $200, the sales potential for the second mailing alone equaled $2.2 million.
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