Insurance direct mail marketing is a cost-effective form of advertising that delivers remunerative returns and response rates on investments while generating leads and connecting insurance providers with their intended audience.
In fact, studies show that the average return on direct mail can be between 2.7-4.4% compared with a return of 0.6% on email. Results-driven insurance companies effectively employ thoughtfully designed mailers to improve their reach and allow customers the ability to access information about their coverage in an easy and convenient way—all while driving sales.
Below, we discuss how insurance direct mail marketing can help you increase your brand recognition, expand your customer base and attract new customers, as well as how you can leverage these benefits to drive sales and increase profits. But first, let’s go over the direct mail best practices for the insurance industry.
Insurance direct mail marketing is a cost-effective form of advertising that delivers remunerative returns and response rates on investments while generating leads and connecting insurance providers with their intended audience.
In fact, studies show that the average return on direct mail can be between 2.7-4.4% compared with a return of 0.6% on email. Results-driven insurance companies effectively employ thoughtfully designed mailers to improve their reach and allow customers the ability to access information about their coverage in an easy and convenient way—all while driving sales.
Below, we discuss how insurance direct mail marketing can help you increase your brand recognition, expand your customer base and attract new customers, as well as how you can leverage these benefits to drive sales and increase profits. But first, let’s go over the direct mail best practices for the insurance industry.
American Litho offers advanced data-driven techniques to thoroughly analyze your current customers to develop a deeper understanding and picture of future potential customers allowing you to reach hundreds and thousands of previously untapped leads while minimizing your rate of investment.
Segmentation techniques allow you to create a highly-relevant audience by identifying certain characteristics or behaviors of your target market. For example, if you are looking to sell life insurance, you could segment based on age groups (younger vs. older) or even income brackets (higher vs lower), thus allowing you to better understand the needs of each group and how they might respond differently from one another.
Batch testing allows you to test different variations of your direct mail piece before scaling up for a full production run. This can help determine which version performs best in terms of response rate and conversion rate so that only those versions are sent out at scale rather than all versions being sent out with no real idea as to which one works best for each campaign type.
Take segmentation one step further by employing targeting techniques to personalize insurance direct mail marketing campaigns to increase the likelihood of achieving your desired outcome. In fact, response rates can be increased up to 135% just by including your customer's name on the mailer.
When used in conjunction with batch testing and segmentation, targeting and personalizing your direct mail campaign will allow you to send targeted campaigns that are grounded in tailored data specific to your desired demographic for campaign success. Reach out today to discuss American Litho’s predictive modeling list service to see how we can help you unearth prospective audiences for your brand.
Segmentation techniques allow you to create a highly-relevant audience by identifying certain characteristics or behaviors of your target market. For example, if you are looking to sell life insurance, you could segment based on age groups (younger vs. older) or even income brackets (higher vs lower), thus allowing you to better understand the needs of each group and how they might respond differently from one another.
Batch testing allows you to test different variations of your direct mail piece before scaling up for a full production run. This can help determine which version performs best in terms of response rate and conversion rate so that only those versions are sent out at scale rather than all versions being sent out with no real idea as to which one works best for each campaign type.
Take segmentation one step further by employing targeting techniques to personalize insurance direct mail marketing campaigns to increase the likelihood of achieving your desired outcome. In fact, response rates can be increased up to 135% just by including your customer's name on the mailer.
When used in conjunction with batch testing and segmentation, targeting and personalizing your direct mail campaign will allow you to send targeted campaigns that are grounded in tailored data specific to your desired demographic for campaign success. Reach out today to discuss American Litho’s predictive modeling list service to see how we can help you unearth prospective audiences for your brand.
It is extremely important to note that 90% of direct mail gets “opened”, meaning it is touched by a consumer. Direct mail opens and responses are ten to thirty times higher than response rate averages from email marketing campaigns. Successful marketers are deploying both direct mail and digital tactics to reach consumers consistently and across all channels
So why does direct mail remain a tried-and-true advertising strategy for any business? Direct mail is the opportunity to have a one-on-one conversation with your customer. It instantly creates an intimate conversion with a lasting impression. Direct mail can be used to test and explore audiences. It is also a major driver to your digital channels with personalized URLs, specialized landing pages and QR codes that evoke an action.
Consider what you can add to create an offer that allows your customer to perceive maximum value. Incite urgency, add excitement, and infuse your mailer with energy to exemplify the value of your offer.
Consider what you can add to create an offer that allows your customer to perceive maximum value. Incite urgency, add excitement, and infuse your mailer with energy to exemplify the value of your offer.
Consider what you can add to create an offer that allows your customer to perceive maximum value. Incite urgency, add excitement, and infuse your mailer with energy to exemplify the value of your offer.
Consider what you can add to create an offer that allows your customer to perceive maximum value. Incite urgency, add excitement, and infuse your mailer with energy to exemplify the value of your offer.
Sure, your mailer may be visually appealing but if it’s not getting into the right hands of prospective consumers then you simply won’t see your desired returns. Flesh out your understanding of your target audience with advanced data modeling techniques to acquire relevant new customers while engaging the customers you already have.
Improving your insurance direct mail response rate can be a daunting task so choose a direct mail partner, like American Litho, that can supply you with the tools and tricks needed to see results.
Sure, your mailer may be visually appealing but if it’s not getting into the right hands of prospective consumers then you simply won’t see your desired returns. Flesh out your understanding of your target audience with advanced data modeling techniques to acquire relevant new customers while engaging the customers you already have.
Improving your insurance direct mail response rate can be a daunting task so choose a direct mail partner, like American Litho, that can supply you with the tools and tricks needed to see results.
Life insurance direct mail marketing is a superior choice for lead generation as it allows you to segment and target your audience by location and demographic so your life insurance mailer is received into the hands of customers who have both already expressed interest in your services and are new to the world of your offerings.
When creating a life insurance direct mail marketing campaign, consider American Litho’s proprietary data analytics suite, Amerilytics. Tap into Amerilytic’s predictive modeling to seamlessly get in touch with millions of potential customers who have a high propensity to engage with your brand. Allowing you to drive leads while connecting with new, highly accessible communities.
Life insurance direct mail marketing is a superior choice for lead generation as it allows you to segment and target your audience by location and demographic so your life insurance mailer is received into the hands of customers who have both already expressed interest in your services and are new to the world of your offerings.
When creating a life insurance direct mail marketing campaign, consider American Litho’s proprietary data analytics suite, Amerilytics. Tap into Amerilytic’s predictive modeling to seamlessly get in touch with millions of potential customers who have a high propensity to engage with your brand. Allowing you to drive leads while connecting with new, highly accessible communities.
With American Litho’s proprietary data analytics suite, Amerilytics, you can trigger programs to respond to the actions of new or possible customers, accurately predict new prospects with a high likelihood of purchasing your home insurance, and targe geographic locations based off off relevant demographics. Informed by data, you can optimize your current campaign and proactively plan your next to generate leads and increase returns.
The average rate of return on every $1.27 spent on home insurance direct mail marketing is $4.09. The impressive return allows for greater campaign scope thus increasing your lead generation.
Home insurance direct mail marketing is a highly personalized method of lead generation that an online campaign can't match. This personalization makes your message more likely to resonate with its intended audience and make them want to learn more about what you have to offer.
When combined with thoughtful design and useful strategies, such as streamlining your call-to-action, creating insightful and exciting copy, and maintaining outreach with previous mailer recipients, home insurance direct mail marketing is a constructive method for lead generation.
Direct mail marketing for insurance agents is particularly effective at locally targeting prospective clients. Among the benefits of direct mail marketing for insurance agents, this strategy ensures that your message will be seen by the right people, and it also allows you to save money on advertising costs by focusing on a more specific and local audience.
Likewise, larger broker and seller companies can highlight local insurance agents through direct mail marketing to tap into localized branding and develop community recognition.
When combined with a data-informed strategy, personalized messages, and effective testing, direct mail marketing for insurance agents effectively generates leads while producing attractive returns.
Tap into the 73% of Americans that prefer to be contacted by mail – reach out to American Litho today.
Direct mail marketing for insurance agents is particularly effective at locally targeting prospective clients. Among the benefits of direct mail marketing for insurance agents, this strategy ensures that your message will be seen by the right people, and it also allows you to save money on advertising costs by focusing on a more specific and local audience.
Likewise, larger broker and seller companies can highlight local insurance agents through direct mail marketing to tap into localized branding and develop community recognition.
When combined with a data-informed strategy, personalized messages, and effective testing, direct mail marketing for insurance agents effectively generates leads while producing attractive returns.
Tap into the 73% of Americans that prefer to be contacted by mail – reach out to American Litho today.
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