American Litho University

American Litho University, improve your ROI though education

Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you get there. With this in mind, we host the American Litho University for building your brand.

If you’d like your team to really understand how print works, based on a thorough grasp of the latest technology, pre-press and pressroom procedures, then this seminar is a great opportunity. We bring in experts from Kodak, SAPPI and the U.S. Postal Service to round out the knowledge and perspectives of our own in-house pros. Visits to the production floor to see how it all works in real time give every ALitho U student a 360-degree education that leads to stronger planning and cost efficiency on your end.

At our quarterly 2-day event in Carol Stream, participants comes away with a new understanding of print planning, production, logistics and more – elements that lay the groundwork for strong performance.

We show clients from all vertical markets how our services contribute to success with both print and omni-channel initiatives. Open discussions created a lively exchange of questions and ideas – a forum that enriched and extended the learning for all of us.

ALitho U presenters focused on several major themes like, planning and teamwork for results, defining campaign objectives, the value of accurate data, and marketing to the 5 senses.

Here is the agenda for the September 11th and 12th ALU.

Opening Remarks

Mike Fontana, President and Chris Joyaux, Chief Operations & Co-Owner, American Litho

Paper Market…Current Market Conditions, Planning for success 

Presented by Bob Liebich, Veritiv and Kevin Grobe, Verso

Mail Format Design… Inline, Hybrid and Traditional Lettershop Formats

Presented by Product Development Manager, Sharon Rubar, ALitho

USPS – Current State, How to Navigate and Partner with the USPS

Presented by Dave Budnik & Brenda Jackson, USPS

Neuroscience of Touch

Dave Sullivan, Major Market Manager, Sappi Fine Papers

Manufacturing Plant Tour

Presented by ALitho Plant Manager, Dave Deschryver

Direct Mail – Testing: Formats, Textures, Personalization & Stocks

Presented Frank Arostegui, Sam Dentino & Dwayne Martinez, ALitho

Omni-Channel Consumer Engagement – Tying it all together

Presented by Marty Agius, Semcasting

American Litho – Plant Tour

Presented by ALitho Plant Manager, Dave Deschryver

Plant Tour of Mail consolidation facility… Drop Ship, Co-Pal, Co-Mail, Commingling

ALG Worldwide Logistics – 1053 N Schmidt Rd, Romeoville, IL 60446

Plant Tour of USPS – Sectional Center Facility (SCF)

Carol Stream Post Office – 550 E Fullerton Ave, Carol Stream, IL 60188

And yes — this opportunity is FREE for serious clients, and unlike most free offers, this one really is gold!


 

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