MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]
Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.
Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.
If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need to take action and keep customers engaged. At American Litho, we believe the… [Read More]