Before you give up on the analog world to go fully-digital, we want to share a list of statistics that show those that ignore the mailbox do so at their own peril. As you read the list below, we challenge you to think about how you might pair your digital efforts with a renewed focus on direct mail to invigorate your response and conversion rates and drive your sales to new heights.
All blog posts by American Litho Blog Team
The Numbers Don’t Lie: Direct Mail Can Bring Unparallelled Levels of Success to Your Next Campaign
HP, Inc. and Industry Publications Recognize American Litho for Innovation and Investment, First HP T250 HD
Thank you to HP, Inc., for their supporting American Litho as we celebrate the first in US to install the HP PageWide Web Press T250 HD.
AmeriCard Gift Card and Giftable Solutions
For over 20 years Joe Turba has been turning heads in the printing industry, most notably for his work to develop and expand gift card programs for brands across the country. From offering creative solutions to developing strategies and systems that set trends, his ultimate goal has always been to guide brands through what it… [Read More]
Healthcare, building trust and loyalty with a human touch
Emphasizing the care in health care marketing: a new series from American Litho Without a doubt, the last year has brought grueling trials for our nation’s health care providers. Hospital, clinic and medical office teams have worked day and night to keep us healthy, seeking new ways to safely provide care in person, by phone… [Read More]
ALitho Ranks in Top 40 by Printing Impression for 2020
We’re ecstatic to share a highlight of our year as we settle into a new one filled with exciting opportunities – we’ve been recognized by Printing Impressions Magazine as one of the nation’s leading print providers. A prestigious annual ranking of 350 of the nation’s largest, most powerful organizations, our team’s passion for the power of print has placed us in the Top 40. Let us help bring our award-winning service to your next campaign.
American Litho, Top 5 Chicago Tribune 2020 Top Workplace for the 3rd straight year!
Ranking fifth in Chicago Tribune’s Top Workplaces for mid-sized companies means even more in 2020! American Litho is VERY proud and extremely honored to have been voted one of the 5 best mid-sized companies in Chicagoland for the third year in a row by the Chicago Tribune’s Top Work Places of 2020. In 2020, we… [Read More]
American Litho invests in two high-speed MBO roll to roll finishing lines
MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]
How to focus your prospect targeting with hyper-endemic marketing
Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?
How to reimagine a direct mail campaign for double-digit lift
Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.
Working in the right spirit
Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.