Expand Direct Mail Impact with USPS Informed Delivery
USPS Informed Delivery is a digital notification service that lets residential customers preview their mail even before it hits home. This optional service — already used by 15 million customers and growing — delivers images of regular mail headed for the customer’s mailbox. USPS customers who sign up will receive a daily digital preview that can be viewed on smartphones, computers or tablets. They can also track incoming packages and interact with mail on a secure online dashboard.
How can Informed Delivery add extra power to your direct mail programs? Bob Dixon, Product Technology Director with USPS, explains how it works in this video.
15 MILLION HOUSEHOLDS AND GROWING
Just like a physical mailbox, Informed Delivery works at the household level. The system works with a unique delivery point code for each physical address. Multiple residents can sign up for Informed Delivery at the same address so that family members or roommates can view incoming mail.
Right now there are nearly 15 million residential customers signed up for Informed Delivery, and USPS is promoting the program with the goal of reaching 40 million by 2020. Surveys show that an amazing 89% of customers are satisfied or very satisfied with the service and 93% would recommend it to friends, family or colleagues.
MORE CONSUMER IMPRESSIONS, INTERACTIONS AND INSIGHTS
USPS Informed Delivery offers you an unprecedented opportunity to boost your omnichannel presence by connecting with residential customers who’ve already signed up. Informed Delivery helps you:
GET MORE MILEAGE FROM EVERY MAILING with digital images that arrive ahead of time. Since open rates for Informed Delivery are as high as 60%, most customers will see your message TWICE!
GENERATE MORE IMPRESSIONS for other household members who sign up for Informed Delivery. Multiple residents will also see your preview image when they check the mail electronically.
DELIVER BONUS MESSAGES TO RECIPIENTS when you conduct an official Informed Delivery campaign. These custom images, also called representative or ride-along images, are submitted when you create a new campaign.
The graphic below shows how running an official campaign enhances your overall message to customers. Notice that the ride-along image contains a target URL, so you can send customers through to any other web-based content you choose – another exciting advantage to help you engage more customers!
Here’s how Informed Delivery looks
EARN 2% POSTAL DISCOUNTS WHEN YOU USE INFORMED DELIVERY
Right now, USPS is offering this special incentive to make it even more attractive for you to try Informed Delivery. Regular and nonprofit Marketing Mail letters and flats and First-Class Mail presort or automation letters, cards, and flats that meet USPS requirements can earn this upfront discount from September 1 to November 30, 2019. Just one more reason to work this new option into your omnichannel marketing plans for the months ahead!
WE WILL HELP YOU MAKE THE MOST OF THIS INNOVATIVE PROGRAM
American Litho’s predictive modeling and analytics tools can help elevate the effectiveness of your Informed Delivery campaign by identifying the recipients most likely to take action.
Working with Amerilytics, our proprietary data analytics suite, we will help you plan a highly targeted campaign that maximizes customer engagement with profitable results.
GET FREE IDEAS for your Informed Delivery Campaign
Contact your American Litho sales representative today or fill out the form below.
ADVICE FROM BOB DIXON ON STARTING A NEW CAMPAIGN.