An eye-opener in your mailbox

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer and quiz asking what’s keeping you up at night.

The answer is likely to be as multifaceted as the challenges you face:

• Making sure you max out all possible postage discounts
• The race for relevance: reaching the customer with the right offer at the right time
• Keeping production costs down without compromising the creative message that drives customer response

Worries about how to stand out in the customer’s mailbox can definitely make you toss and turn. But now there’s a way to add multisensory appeal to your printed pieces – one that can boost response rates as much as 40%*.

Miracle Effects, the hottest new special-effects printing technology from Kodak, puts a whole new range of possibilities in your creative toolbox.

You may have noticed the rich, matte texture of the photo in your mailer, imagine how (this effect) can enhance the sensual appeal of fashion, cosmetics, jewelry or even grocery and fine dining campaigns. Silk looks more sumptuous. Steak has more delicious sizzle.

Over the next several weeks, we’ll send you more fresh samples of what Miracle Effects can do, along with real results experienced by direct marketers and success stories like the ones shared in our first mailer.

You’ll also see timeless quotes from marketing greats like Sergio Zyman, who spent nearly 30 years as CMO of Coca-Cola. Zyman’s way of summing up the challenge we all share: “Sell more stuff, to more people, more often, for more money, more efficiently.” (We couldn’t agree more.)

In the meantime, we hope you’ll visit (drip campaign purl) and let us know what you think is the most anxiety-producing part of a direct marketer’s job.

We’ll keep both eyes open for your response – and the insights we need to help you find better solutions.

One national direct marketer achieved a 42% bump in response with Miracle Glitter, just one of the special effects you’ll see in your mailbox soon.