The new math: calculating the time + money lost when you mail from the wrong geographic location.

New Math for Direct Mail Logisitics

Thanks to soaring logistics costs and widespread mill closings that are causing serious
paper shortages, the costs of mailing from ANYWHERE in the U.S. are higher than ever.

With these and other market factors in play, choosing the wrong geographic location for
your mailing creates the perfect storm … costing you MORE money and time with LESS
relevancy and LOWER response rates.

READ MORE: The new math: calculating the time + money lost when you mail from the wrong geographic location (PDF).

 

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