It’s surprising that some of the world’s largest financial institutions have difficulty controlling the cost of their direct marketing campaigns. (After all, they’re financial experts, right?) Still, over the years we’ve observed that nearly all organizations can benefit from a close audit of what they’re investing to reach new customers.
Not long ago we heard from a leading financial services company that mails millions of packages to customers and prospects each month. They were concerned about their direct mail spend and wanted to know how we could improve the cost-efficiency and impact of their efforts.
READ MORE: THE NEW MATH Savings You Can Take to the Bank (PDF).
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