In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower

American Litho 2021 Outlook - Direct Marketing
It is often said that if we fail to adapt, we fail to move forward. At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. As we reflect on the past year and plan for the future, we want to thank you, our customer, for your loyalty, kindness and for adapting right along with us. We appreciate the opportunity to further propel your campaigns to greatness and look forward to continuing to grow with you in this new year. We’ve been working full speed ahead on new ways to help you grow. It’s with great excitement that we share a preview of what is to come in 2021 with expansion into new verticals and cutting-edge production capabilities. These new major additions include:
  • Healthcare Direct, loyalty-building and new patient acquisition through print + digital tactics and proven strategies specific to healthcare
  • AmeriCard, the all-new addition of our gift card services team and product line
We are also proud to share another positive from the past year: the success of Amerlytics that has, since development, helped reach customers in more accurate, effective ways than ever before. Utilizing data-driven strategy perfectly paired with advanced technologies that can identify and engage your ideal customer. This addition has actualized a significant lift in response rates, as well as a reduction in customer acquisition costs. When paired with the power of print, our campaigns reach hundreds of thousands to millions of new, strategically targeted customers across all channels. More success stories from Amerlytics coming very soon. Investing in our equipment to further propel the powerful combination of print and digital services is vital to providing a standout product every time. This past week, we (virtually) welcomed HP into our facilities to record a tour highlighting the T240, T250 and HP12000 digital presses, recognizing us as a leader for the successes of pairing the high-speed digital platform and Amerlytics tactics and tools with print to significantly increase response and build brand loyalty in the meantime. Moving forward is exactly what is needed now, and American Litho is as prepared as ever. We are digital ready, complete with virtual press checks. We are secure, from data handoff to delivery, a significant advantage operating all under one roof. With new services and capabilities on the horizon, along with standout success of recently added proprietary technologies, we’re as optimistic as ever that the future is bright. Mike Fontana, President American Litho
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