VIDEO: How can we improve your next direct mail campaign?

Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge.

That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year.

Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture and ship the project with greater efficiency.

Considering every angle, Sam and the ALitho team met the challenge of enhancing the look and feel of the piece while simultaneously cutting down cycle times, reducing costs and achieving a 99% in-home target rating.

The all-in thinking Sam brought to this campaign reveals the way we do business at ALitho. We’re more than just your printer. We’re your partner in pursuing total quality, efficiency and stronger customer engagement.

Need some help tackling the challenges of your next campaign? Let’s talk. 

frank-and-sam_smFrank Arostegui and Sam Dentino are American Litho’s dynamic duo of direct marketing, bringing more than 40 years of experience to their roles. They work closely with Truman Pope, our senior director of lettershop operations, to serve clients in retail, financial services, insurance, consumer goods manufacturing, non-profit development and many other fields.

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