brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

American Litho invests in two high-speed MBO roll to roll finishing lines

Case Study: HIgh-Speed Inkject and MBO Roll to Roll Finishing Lines

MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]

Working in the right spirit

Rebuild with American Litho - 700

Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.

How to rethink every element of your mail campaign for amazing results

American Litho Healthy Revenue 7

In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

Why direct mail is even more relevant in uncertain times

Healthy Strategy 5 Direct Mail Delivers Comfort

If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.

How to use video assets you already have to captivate new customers

Use programmatic video ads for relevancy + excitement

Healthy Revenue Strategy #4 uses programmatic video ads that 80% of viewers will remember. Reach millions at home to lift sales & engagement.

Turning past in-store foot traffic into future sales and engagement

Using Geoanalytics

Welcome to the first full week of Q2. How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need some fast actions to keep… [Read More]

Direct Mail Retargeting to maximize your total marketing spend!

Direct Mail Retargeting with Amerilytics

Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]

New tech adds more excitement and appeal for your next print project

Specialty Coatings for Digital Just Got Better at American Litho

New custom coater from Harris & Bruno adds even more sensory appeal to campaigns running on our HP T240 HD system! Recognized as the highest volume of digital impressions of any startup HP printer nationwide.