Mail Spoken Here – September Edition: Key USPS Updates for Direct Marketers
The latest Mail Spoken Here newsletter from the U.S. Postal Service offers important updates that matter to businesses, nonprofits, and marketers who rely on direct mail. Here are the highlights and why they matter for your campaigns:
No January 2026 Rate Increase
Postmaster General David Steiner confirmed that there will be no price hike for Market Dominant products in January 2026. This pause offers direct marketers cost stability heading into the new year — a rare opportunity to plan with confidence and maximize budget impact.
Service-First Focus
Steiner recently toured USPS facilities in Colorado and Texas, emphasizing improved service performance and employee engagement. For marketers, this renewed focus on operational excellence can help ensure greater reliability in delivery.
Holiday Mailing Deadlines
USPS has released its recommended deadlines for Dec. 25 delivery. For direct marketers, retailers, and nonprofits, now is the time to finalize holiday mail strategies and align drop dates for maximum in-home effectiveness.
Union Contract Talks Extended
Negotiations between USPS and the National Postal Mail Handlers Union have been extended beyond the Sept. 20 contract expiration. While operations remain steady, American Litho continues to monitor developments that could affect workflow and delivery timelines.
Expanded Sorting and Delivery Centers
USPS will open 14 new Sorting and Delivery Centers (S&DCs) on Nov. 1, 2025. These hubs are designed to streamline the network, improving efficiency and speed of delivery.
Business Customer Gateway Upgrade
The USPS Business Customer Gateway has been upgraded with multifactor authentication and a refreshed login interface. Marketers who use this portal for mailing activity should be prepared for the new process.
The American Litho Advantage
At American Litho, we keep a close watch on USPS developments, and keep our clients informed. From postal planning and optimization to paper programs, in-house envelope converting, and integrated production, our team ensures you can make the most of every opportunity while navigating changes with confidence.
Whether you’re preparing year-end fundraising appeals, retail promotions, or 2026 marketing strategies, we help you improve speed to market, and deliver measurable ROI.
Partner with American Litho where mail meets results.
Now is the time to take advantage of stable postage by refining your targeting, format, and overall campaign strategy. With American Litho, you gain more than just predictable in-home delivery — you gain a partner that helps you make smarter use of every marketing dollar. Our team works with you to design and optimize formats that cut through the clutter, secure savings through paper programs and in-house envelope converting, and maximize reach with advanced postal optimization. And we don’t stop at the mailbox. By integrating digital channels, we can prime the mailbox with digital touchpoints that build anticipation, reinforce your message, and drive engagement across multiple platforms. The result is a campaign that amplifies impact, connects more deeply with your audience, and delivers measurable ROI.
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