Elevate Your Direct Mail with Data-Driven Digital Printing, Alleviate Postal Costs

American Litho Blog Team

October 12, 2023

8:00 am

In the realm of direct mail marketing, making the right production choices can make or break your campaigns.

American Litho is here to show you how utilizing the variability of digital printing to maximize its full potential can be a real game-changer, boosting response rates while reducing postage costs.

Personalization Unleashed

American Litho has invested heavily in our digital firepower. Digital printing’s standout feature is its data-driven personalization. Understanding your audience’s demographics, geography, and psychographics enables highly targeted messaging. This not only drives up response rates but also enhances ROI.

Recent data on direct mail shows that highly personalized direct mail campaigns consistently achieve a 30% higher response rate compared to generic mailings, highlighting the remarkable effectiveness of tailored communication in engaging recipients.

Moreover, studies have shown that personalized marketing reduces the cost per acquisition, making your campaigns more cost-efficient. With American Litho’s expertise in digital printing and highly personalized direct mail, you can maximize the impact of your marketing efforts while optimizing your budget for the best possible results.

Paper Options Abound

Our HP PageWide platform provides versatile paper options, accommodating stocks of up to 9pt. There’s no need to fret over approved digital papers for our HP Digital Presses, ensuring you have creative freedom without sacrificing print quality.

Significant Postage Savings

Migrating to digital printing could lead to substantial postage savings by running campaigns in a single mail stream. You can consolidate a traditional letter package that has multiple versions, into a single outer envelope (OE) version, maximizing postal efficiencies by running in a single mail stream. American Litho can further maximize these savings by exploring your mail.dat file, providing specific postal analysis. Delving deep into the postal network – we analyze the volume and distribution patterns to identify opportunities for optimization and consolidation of shipments. This involves merging multiple shipments into one to reduce transportation costs significantly. We carefully group orders with similar destinations or delivery schedules, ensuring maximum efficiency.

Determining the Best Tactics:

Within our freight analysis, we assess various tactics for you, including standard drop shipping, hybrid commingling, and other fulfillment methods. We leverage our expertise to help you decide the most cost-effective approach based on your unique needs, considering factors like cost, delivery times, and the impact on your supply chain.

Further, the 2024 USPS Promotions offer postage discounts of up to 4% for campaigns employing flood coatings (which we can run on the T240) during the Tactile Promotion from February 1st to July 31st.

Transitioning to digital printing is a strategic move that can supercharge your direct mail campaigns.

It empowers data-driven personalization, creative format designs, paper flexibility, and, crucially, substantial postage savings.

Creative Format Freedom

Our format design team specializes in creating cost-effective formats. When combined with our custom finishing lines, American Litho can produce a diverse range of designs. We can add features that will qualify your piece for the USPS Tactile Promotion discount. These interactive pieces are not only geared towards cost savings but are also strategically crafted to enhance engagement and boost response rates. For high-end self-mailers, our digital web platform can handle heavy stocks up to 9pt and offer flood coating options eligible for USPS Tactile Promotions, yielding potential postage discounts of up to 4% during the promotional period of February 1, 2024–July 31, 2024.

COMING SOON WATCH OUR FORMAT VIDEO

Check out Format Fusion! American Litho demonstrates how converting a flat to a letter can make a big impact on production and shipping costs. Tune in later this month!

At American Litho, we're ready to guide you through this seamless transition.

Let’s work together to improve your response rates, trim your direct mail costs and optimize your ROI.

Embrace the future of direct mail with American Litho!

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Be sure to check out TruStories, a conversation with industry professionals hosted by our very own Truman Pope, MDP, Director of Planning/National Postal Affairs MTAC at American Litho. This month’s story covers the significant benefit of mailing from the mid-west and the nation’s most efficient mail stream the Bolingbrook Corridor, just 10 miles from American Litho. Look for a post in the coming weeks.