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brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

American Litho, Top 5 Chicago Tribune 2020 Top Workplace for the 3rd straight year!

American Litho Carol Stream IL Direct Mail and Commercial Printing Leader Chicago Tribune Top Workplace 2020

Ranking fifth in Chicago Tribune’s Top Workplaces for mid-sized companies means even more in 2020! American Litho is VERY proud and extremely honored to have been voted one of the 5 best mid-sized companies in Chicagoland for the third year in a row by the Chicago Tribune’s Top Work Places of 2020. In 2020, we… [Read More]

Thankful to be a major part of HP’s success

HP 500B pages American Litho

When American Litho first opened its doors more than 25 years ago, we set out to provide our clients with the best printing experience possible. It stood to reason that in order to do that, we’d have to partner with the best print equipment companies to ensure quality, timeliness, and cost efficiency. We insisted on… [Read More]

American Litho invests in two high-speed MBO roll to roll finishing lines

Case Study: HIgh-Speed Inkject and MBO Roll to Roll Finishing Lines

MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]

Coming soon to Carol Stream: the first HP T-250 system in the nation

HP T-250 page Wide Digital Press at American Litho

ALitho is once again expanding its digital capacity to keep pace with our clients needs, introducing the first HP T-250.

Your colors are in good hands with our industry-leading color quality

Color quality and consistency are crucial for every brand.

G7 Colorspace Master Facility certification means that American Litho has maintained the highest level of excellence in grayscale, primary, and secondary color reproduction across the entire color spectrum, including flesh tones.

How to focus your prospect targeting with hyper-endemic marketing

Ameriscan by ALitho

Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?

How to reimagine a direct mail campaign for double-digit lift

Healthy Revenue Strategy 8 Lift response rates with sensory appeal

Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.

Working in the right spirit

Rebuild with American Litho - 700

Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.

How to rethink every element of your mail campaign for amazing results

American Litho Healthy Revenue 7

In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

Why direct mail is even more relevant in uncertain times

Healthy Strategy 5 Direct Mail Delivers Comfort

If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.

How to use video assets you already have to captivate new customers

Use programmatic video ads for relevancy + excitement

Healthy Revenue Strategy #4 uses programmatic video ads that 80% of viewers will remember. Reach millions at home to lift sales & engagement.

How to build sales and loyalty by working all the channels

ALitho Digital + Print: Build Sales and Loyalty

Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.

Turning past in-store foot traffic into future sales and engagement

Using Geoanalytics

How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need to take action and keep customers engaged. At American Litho, we believe the… [Read More]

Direct Mail Retargeting to maximize your total marketing spend!

Direct Mail Retargeting with Amerilytics

Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]

Now more than ever, relevance is critical for success!

Ameriltics, stay relevant

American Litho offering innovative ways to stay relevant!

Updated: American Litho and COVID-19

American Litho Update and COVID-19

Illinois Shelter in Place Status & COVID-19 It is difficult to put into words this incredible emotional roller coaster we are all on, as we navigate through these trying times together. As the news surrounding the COVID-19 coronavirus continues to evolve, I wanted to reassure you that American Litho is here for you whenever you… [Read More]

HP joins us for 2 days of learning, sharing, growth

American-Litho-HP-T240-HD-Press-HP-Training-ALITHO

When there’s a training session on the American Litho production floor, we’re usually learning from a technology partner who is showing us what a newly acquired system will add to our broad array of print and direct mail capabilities. But last month, our valued partners at HP, Inc. (Hewlett Packard) asked us to train them –… [Read More]

We rank near the top of Printing Impressions’ Top 400 printers

ALitho Printing Impressions Top Printer

2019 Printing Impressions 400 – the who’s who of the printing industry — ranks American Litho among the top of all North American printing companies.

Our 2nd year on Chicago Tribune’s Top Workplaces

American Litho Top WP 2019

American Litho is celebrating the news that our company has been voted one of the best places to work in the Chicago area for a second straight year. This annual honor comes from the Chicago Tribune and is based on independent research by Energage, a workplace improvement specialist. We are very proud to be on… [Read More]

VIDEO: Our HP T240 HD press will transform your next print project

American Litho HP T240 HD Press

At American Litho, we’re tech freaks. That’s because we know that innovation opens the door to exciting new possibilities for you and your brand. Our search for new print tech that delivers more speed, accuracy and quality led us to the HP PageWide Web Press T240 HD. And since this new system hit our production… [Read More]

Why direct mail is the power tool in your customer acquisition strategy

Customer acquisition strategy

Advances in the way that marketers use direct mail are paying BIG dividends. Did you know that response rates seen with the typical house list reached an amazing 9% in 2018? This figure comes from the Direct Marketing Association (now part of the ANA, Data Marketing & Analytics), and it represents giant leap from the… [Read More]

How rich, consistent color builds your brand’s image

G7 Certification for American Litho in 2019

Posted by Tony Ferruzza Accurate color reproduction is absolutely essential to the way the world sees your brand. This is why the American Litho team strives to meet the highest possible standards of color management in our industry. We are very proud that our company has met the G7 Master Facility Colorspace standards set by… [Read More]

PI World, Print Hall of Fame Inductees Announced. Congrats ALitho!

Hall of Fame, PI World Mike Fontana

Everyone who works at American Litho knows Mike Fontana as a visionary leader and a strong, supportive presence in the workplace. He champions an open-door leadership style and a devotion to employee growth and development that have helped us evolve from a small print shop in Addison, Illinois to the fast-growing, multifaceted company we are… [Read More]

World-class honors for our clients in 2019 PIA Awards

2019 PIA Awards

Every year, print companies from across the globe submit their best work to the Printing Industries of America’s Premier Print Awards competition. As the largest graphic arts trade association, PIA is devoted to the advancement of the graphic communications industry worldwide. Receiving a Best in Category Award – also known as a “Benny” – from… [Read More]

VIDEO: Powered by USPS, We Will Make Your Direct Mail Results Soar

USPS and American Litho team up

While at the National Postal Forum, our video crew talked with Matt Menconi, Executive VP of Sales, about the value of American Litho’s long-standing partnership with USPS. There’s nothing like having the Post Office in your corner, Matt says –explaining how having USPS experts at the table solves complex problems and maximizes value for all… [Read More]

We’ve added MORE digital firepower to elevate your next print project

We've added MORE digital firepower to elevate your next print project

American Litho never stops investing in new print technologies that will help you engage thousands, even millions of new customers with greater efficiency and impact. We are thrilled to announce the arrival of HP’s PageWide Web Press T240 HD on our production floor, as recently reported in What They Think. HP’s state-of-the-art system opens the… [Read More]

Sharing our passion for graphic design excellence 

60 students from the College of DuPage Graphic Design program

This week, American Litho hosted 60 students from the College of DuPage Graphic Design program to give the aspiring designers an inside look at how printed pieces are produced. “The tour has always been the highlight of the semester,” says College of DuPage Graphic Design Professor Dave Rogers. “Seeing how print professionals work remains the best way… [Read More]

ALitho shares 15 Graphics Excellence Awards with clients in diverse industries

American Litho 2019 GLGA Awards

Each year the Great Lakes Graphic Association recognizes leading companies in Illinois, Indiana, and Wisconsin who meet the highest standards for superb craftsmanship in design, creation, and production of print materials for their clients. American Litho has been a perennial winner of the GLGA’s Graphics Excellence Award, with more than eight accolades received in 2018…. [Read More]

Double down on direct mail effectiveness with USPS Informed Delivery

Double down on direct mail effectiveness with USPS Informed Delivery

We’re always looking for new ways to expand the power of your direct marketing dollars – and we love it when the Postal Service joins in with new services and discounts. As 2019 gets underway, we’re especially excited about Informed Delivery, a digital notification service that lets residential customers preview their mail even before it… [Read More]

Grateful for the recognition from Printing Impressions Magazine!

American Litho printing impressions magazine Top 40

  We are grateful for the holiday present from Printing Impressions Magazine, listing American Litho for the 25th year in a row as in the Top 400 best print firms in U.S. & Canada. Alitho is proud to be a member of the elite TOP 40, placing us in the top 10% for 2018!  … [Read More]

Thanks for Making ALitho the #1 Mid-Sized Employer in Chicagoland

American Litho takes Tribune Top 100 Workplace Award

I’m overcome with gratitude. For our employees … for our clients … for all our partners in the direct mail and printing industries. You are the reason for the great news we received last week via the Chicago Tribune. Thanks to you, American Litho has been recognized as the #1 mid-sized employer in the Chicago… [Read More]

How financial institutions can transform direct marketing ROI

Direct marketing ROI

OUCH! That’s what a lot of financial services companies are saying when they look at the rising costs associated with their direct mail campaigns. Trucking and paper expenses have gone through the roof this year, and sadly, there’s no sign that things will improve in 2019. So how are leading banks and credit card companies… [Read More]

ALitho received 9 awards at the 2018 GLGA Printers Awards Dinner

2018 glga printers awards

We are pleased to have been awarded honors from the Great Lakes Graphics Association for another year of hard work, dedication to the craft and high-quality printing. The ceremony (May 2018) and recognition puts us in some excellent company and we are truly grateful to have been awarded the following honors: Best of Category Award– for… [Read More]

Our new Paper Market Trends portal helps you manage total printing costs

Check out our new Paper Market Trends portal

Volatility in paper prices or supplies can disrupt the timely, cost-effective completion of any print project. Empowerment comes from knowing what’s happening in the paper markets so you can make the right strategic decisions. As your full-service print partner, American Litho seeks to share paper industry news that can affect campaign timelines and costs. Our… [Read More]

Top 5 ranking reflects 5 points of commitment to catalog success

ALitho PI World Top Five Catalog

Everyone here at American Litho is thrilled to see that Printing Impressions has ranked our company among the top 5 catalog producers in the nation. We are very proud of this recognition, along with our double-digit growth in catalog and direct mail production. The way we see it, our success reflects the strategic conversations we have with… [Read More]

Our strategic response to paper supply threats

2018 Paper Outlook: Paper Supply Threats

Getting your message into the hands of target customers at the lowest possible cost demands a constant eye on supplies of the goods we use to manufacture your direct mail appeals. This is why we make it our business to track trends in local and global paper markets, anticipating shifts that will affect budgets and… [Read More]

Teamwork, caring and commitment make 2017 our best year yet

2017 Sales Achievement Awards2017 Sales Achievement Awards2017 Sales Achievement Awards2017 Sales Achievement Awards2017 Sales Achievement Awards2017 Sales Achievement Awards2017 Sales Achievement Awards

This has been one amazing year here at American Litho! We have set, reached and in many cases exceeded some very ambitious goals – and this past Monday, our sales team gathered to celebrate everything we’ve achieved in the past 12 months. In serving top brands in virtually all industries, we seek to create true… [Read More]

Can we read your customer’s mind?

Look-Alike Modeling

If you’re thinking American Litho has gone into the business of fortune-telling, let me set you straight. We’re still working hard to be your #1 resource for omnichannel and direct marketing solutions. But when it comes to predicting who, among the millions of potential customers out there, might be ready to buy your products and… [Read More]

Direct mail and the science of engagement

Direct mail engagement

What do we know about the best way to engage customers and capture new sales? And how do we know it? These are crucial questions that should shape your brand’s marketing budget. Unless you’re putting your dollars behind techniques that are proven to work, you’re opening the door for competitors to walk right in and… [Read More]

ALitho earns 9 new awards from the Great Lakes Graphics Association

May 2017 great lakes graphics association awards

Congratulations to the entire American Litho team!   We’ve just been notified that we have won several new awards from the Great Lakes Graphics Association, including 3 best-in-show awards for projects delivered on behalf of our clients in 2016.   The awards ceremony will be held May 24 at Medinah Shrine Center, Addison, Illinois and… [Read More]

9 reasons we’re thrilled to be #9 in direct mail rankings

We're #9 in direct mail rankings

On March 21, Bell and Howell published the new DM200 – the first-ever ranking of companies like ours based exclusively on direct mail revenue. All of us here in Carol Stream sent up a gigantic cheer to see American Litho at #9 on the list of top-flight direct marketers across the U.S. Why are we… [Read More]

We’re adding talent to grow our sheet-fed and digital operations

Check out our Sheet Fed Operations Near Aurora, IL

This week we caught up with Tony Ferruzza, new Senior VP of the Sheet-Fed and Digital Division at American Litho. Here, Tony reflects on where the print industry has been and where it’s going, and introduces the new team members (ABOVE, left to right – Mike Ferruzza, Tony Ferruzza, Eugene “Corky” Czech, Daniella Tucci, Chris… [Read More]

Digital Firepower for Direct Marketing Success

Direct marketing success

The direct marketing landscape is an ever-evolving, dynamic business. The need for speed and precision in reaching the right customers with the right information at exactly the right time has never been more crucial for a brand’s survival. In a recent interview with Ashley Roberts of PI World, American Litho President Mike Fontana reflects on… [Read More]

VIDEO: Young designers discover the power of print

Young designers discover the power of print

How do exciting design ideas turn into printed pieces that inspire and motivate people? What happens from the moment a graphic designer submits files right through to the moment the finished materials are ready to ship? You can answer those questions in the classroom, says College of DuPage Graphic Design Professor Dave Rogers – but the best… [Read More]

Gold Ink Award for Weber’s sizzling new cookbook

Winner of the Gold Ink Award

Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]

Internet retailers: what’s your number?

Internet retailers

We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]

Are you engaging your customers in real time?

Engage your customers in real-time

We were blown away by the findings of this recent Accenture survey. Who would have guessed there’d be such a huge gap between what leading U.S. retailers deliver and what shoppers actually want? The survey shows that 47% of all customers want up-to-the-minute information on new products, discounts and special orders while they’re in the… [Read More]

And the winners are…

2015 Graphics Excellence Awards: And the winners are...

Last night we had the pleasure of attending the Graphics Excellence Awards celebration hosted by the Great Lakes Graphics Association (GLGA) at the Medinah Shrine Center in Addison, Illinois.   This is an event we look forward to all year long. It’s an honor to be nominated for a GLGA award and an even greater… [Read More]

VIDEO: How can we improve your next direct mail campaign?

Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

VIDEO: Why all-in pricing makes sense for our direct mail clients

Direct mail pricing

Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]

Perspectives on the USPS rate rollback

USPS rate rollback

Unless Congress or the courts intervene, a postal rate surcharge in place since January 2014 will be rolled back on Sunday, April 10, giving us the first rate decline in nearly a century. Sounds like great news for direct marketers, right? And in many ways it is. But what about the Postal Service’s claim that… [Read More]

VIDEO: Why run in circles? We’ve got you covered

American Litho services

A few months back I shared some thoughts on growth with you, explaining why American Litho has expanded at a time when so many others say the printing industry is shrinking. The reasons we’re growing are simple – and they have everything to do with your brand. In a multichannel world, print remains an indispensable… [Read More]

Boot camp for brand builders

American Litho University

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you… [Read More]

What the hockey greats know about building your brand

Building your brand

The closest I’ve ever come to actually playing hockey is the occasional pick-up game with the neighborhood kids every winter. Still, thanks to my famous-sounding name, people often ask if I’m related to Hall of Famer Chris Chelios, the Blackhawks superstar who also helped Team USA win… [Read More]

Bulldozing the envelope

Cancer Risks: Bulldozing the envelope

I consider myself a pretty level-headed guy. But when I heard the news about Stuart Scott on Monday morning, I’m not ashamed to say I started to cry. As I read about his life, his family, and all he’d achieved in 22 years with ESPN, questions were running through my mind, probably the same ones… [Read More]

How do you define growth?

Direct mail marketing near Chicago, IL

I’ve been thinking about that question a lot as the year comes to a close. What does success look like – especially in a business that’s changed so much in recent years and shows no signs of slowing down? People say the printing business is shrinking. I hear this almost every day. But at ALitho,… [Read More]

An eye-opener in your mailbox

Miracle effects printing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer and quiz asking what’s keeping you up at night. The answer is likely to be as multifaceted as the challenges you face: Making sure you max out all possible postage discounts The race for relevance: reaching the customer with the… [Read More]

Do you have a minute?

Direct mail marketing near Chicago, IL

Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]