It is often said that if we fail to adapt, we fail to move forward. At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. As we reflect on the past year and plan for… [Read More]
brandenergy Insights for brand builders from
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.
In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower
Working in the right spirit
Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.
How to build sales and loyalty by working all the channels
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
Turning past in-store foot traffic into future sales and engagement
How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need to take action and keep customers engaged. At American Litho, we believe the… [Read More]
Can we read your customer’s mind?
If you’re thinking American Litho has gone into the business of fortune-telling, let me set you straight. We’re still working hard to be your #1 resource for omnichannel and direct marketing solutions. But when it comes to predicting who, among the millions of potential customers out there, might be ready to buy your products and… [Read More]