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brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

How to focus your prospect targeting with hyper-endemic marketing

Ameriscan by ALitho

Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?

Working in the right spirit

Rebuild with American Litho - 700

Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.

Direct Mail Retargeting to maximize your total marketing spend!

Direct Mail Retargeting with Amerilytics

Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]

Now more than ever, relevance is critical for success!

Ameriltics, stay relevant

American Litho offering innovative ways to stay relevant!