American Litho is thrilled to announce the expansion of our digital capabilities with the addition of our second HP PageWide T4250 HDR Digital Web Press. This 42-inch web press delivers groundbreaking digital productivity with offset-class quality at print speeds up to 800 feet per minute. (hp.com)
With this investment, American Litho enters rare air—standing among an elite few with this level of high-speed, high-capacity digital firepower. For direct marketers, this means an unparalleled advantage in reaching audiences faster, more efficiently, and with greater personalization than ever before.
Unmatched Scale & Production Power
The addition of this second T4250 HDR positions American Litho in a class of its own when it comes to high-volume, highly personalized direct mail. Few can match our scale, speed, and quality—allowing brands to execute data-driven campaigns with incredible precision.
Superior Media Versatility
The HP PageWide T4250 HDR Digital Web Press excels at printing on a wide range of media, offering unmatched flexibility for direct mail and commercial print applications. Whether you need offset-coated glossy, satin, silk, matte, or uncoated stocks, this press delivers best-in-class results on weights ranging from 30-lb text to 130-lb cover (40 to 350 gsm).
- Offset Coated Media: Achieve stunning vibrancy and sharp images with HP Brilliant B70 Ink and HP Optimizer, delivering high optical density and reduced show-through.
- Offset Uncoated Media: Maintain crisp text and clear visuals with HP’s advanced ink technology, ensuring consistent print quality while compensating for media batch variations.
- Seamless Changeovers: Move effortlessly between coated and uncoated stocks with HP Optimizer, allowing for greater flexibility and reduced downtime.
Precision Color Accuracy
With High-Definition Recirculating Nozzle Architecture (HD-RNA) and HP Brilliant B70 Ink, the T4250 HDR delivers exceptional color vibrancy and smooth transitions. The expanded color gamut allows for deep, rich hues that enhance every direct mail piece, ensuring brands capture attention with stunning visual impact. The HP Color Vision System guarantees real-time quality control, ensuring every piece meets the highest standards.
What This Means for You
The T4250 HDR’s advanced capabilities allow us to:
Increase Conversion Rates – Drive higher engagement through personalized, dynamic content. Boost Response Rates – Reach the right audience with precision targeting. Enhance Testing Capabilities – Run large-scale tests of 10 to 15 million self-mailers seamlessly, ensuring your control packages stay fresh and effective.
A League of Our Own
American Litho isn’t just keeping up—we’re leading the charge. This investment cements our place at the forefront of high-performance direct mail production. While others struggle to scale, we’re raising the bar.
Is your current control package showing signs of fatigue? The HP PageWide T4250 HDR Digital Web Press enables rapid testing of in-line self-mailers, giving you the agility to adapt and optimize without missing a beat. Don’t get left behind while competitors capitalize on faster turnaround times, greater personalization, and superior cost efficiencies.
This new T4250 joins our robust digital fleet, including the powerful HP T490 Digital Web, which we added last year. Few in the industry have this kind of production power—and we’re just getting started.
A Message from Our President
"At American Litho, we're always looking ahead. Investing in the latest technology allows us to deliver what our customers need today and prepare them for the opportunities of tomorrow,"
For Fortune 1000 companies looking to maximize marketing impact, the HP PageWide T4250 HDR Digital Web Press is a game-changer. It opens the door to fully in-line production, offering unparalleled efficiency, scale, and speed. American Litho is not just ready for the future—we’re defining it.
Stay Tuned
We’re gearing up to announce even more details soon, including the rollout of our full in-line, 7 million-piece capacity.
Don’t be left behind—partner with American Litho and experience the future of direct mail, today.
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