It is often said that if we fail to adapt, we fail to move forward. At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. As we reflect on the past year and plan for… [Read More]
brandenergy Insights for brand builders from
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.
In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower
Thankful to be a major part of HP’s success
When American Litho first opened its doors more than 25 years ago, we set out to provide our clients with the best printing experience possible. It stood to reason that in order to do that, we’d have to partner with the best print equipment companies to ensure quality, timeliness, and cost efficiency. We insisted on… [Read More]
American Litho invests in two high-speed MBO roll to roll finishing lines
MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]
Coming soon to Carol Stream: the first HP T-250 system in the nation
ALitho is once again expanding its digital capacity to keep pace with our clients needs, introducing the first HP T-250.
How to focus your prospect targeting with hyper-endemic marketing
Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?
Working in the right spirit
Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.
How to deepen customer engagement in chaotic times
American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.
How to build sales and loyalty by working all the channels
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
Digital Firepower for Direct Marketing Success
The direct marketing landscape is an ever-evolving, dynamic business. The need for speed and precision in reaching the right customers with the right information at exactly the right time has never been more crucial for a brand’s survival. In a recent interview with Ashley Roberts of PI World, American Litho President Mike Fontana reflects on… [Read More]