While at the National Postal Forum, our video crew talked with Matt Menconi, Executive VP of Sales, about the value of American Litho’s long-standing partnership with USPS. There’s nothing like having the Post Office in your corner, Matt says –explaining how having USPS experts at the table solves complex problems and maximizes value for all… [Read More]
VIDEO: Powered by USPS, We Will Make Your Direct Mail Results Soar
Double down on direct mail effectiveness with USPS Informed Delivery
We’re always looking for new ways to expand the power of your direct marketing dollars – and we love it when the Postal Service joins in with new services and discounts. As 2019 gets underway, we’re especially excited about Informed Delivery, a digital notification service that lets residential customers preview their mail even before it… [Read More]
Don’t forget your mail carrier!
One of my favorite holiday shows is the Rankin/Bass TV special “Santa Claus is Comin’ to Town.” I love the show’s narrator, Special Delivery Kluger, voiced by the unforgettable Fred Astaire. S.D. is a friendly mailman whose delivery truck is actually a custom snowcat that carries him throughout the North Pole, sharing tales of Santa with the… [Read More]
How hard are ALL your marketing dollars working?
Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketing Impact Calculator, or MIC, is designed to help any business with $1 million or more… [Read More]
Leveraging the Best Ideas from the National Postal Forum
We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the best opportunities. When he wasn’t immersed in courses leading to… [Read More]