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Tag Archives: Predictive Modeling

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

How to build sales and loyalty by working all the channels

ALitho Digital + Print: Build Sales and Loyalty

Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.

5 Ways to Boost the Effectiveness of Your Next Direct Mail Campaign

Boost your direct mail campaign

Are you satisfied with the way your 2018 marketing strategy is performing? At American Litho, we are busy helping clients review where they’ve been this year and determine what improvements they can make. This means making sure that every element of their mail campaigns performs as powerfully as possible – and that the results are… [Read More]

Can we read your customer’s mind?

Look-Alike Modeling

If you’re thinking American Litho has gone into the business of fortune-telling, let me set you straight. We’re still working hard to be your #1 resource for omnichannel and direct marketing solutions. But when it comes to predicting who, among the millions of potential customers out there, might be ready to buy your products and… [Read More]