The direct marketing landscape is an ever-evolving, dynamic business. The need for speed and precision in reaching the right customers with the right information at exactly the right time has never been more crucial for a brand’s survival. In a recent interview with Ashley Roberts of PI World, American Litho President Mike Fontana reflects… [Read More]
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The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.