brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

How to reimagine a direct mail campaign for double-digit lift

Healthy Revenue Strategy 8 Lift response rates with sensory appeal

Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.

How to rethink every element of your mail campaign for amazing results

American Litho Healthy Revenue 7

In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.