American Litho Format of the Month

We create better format designs for faster, more cost-effective production, better response and improved ROI.

American Litho can create an innovative custom format design that will deeply engage and delight your customers. If you are looking for great ideas we’re your resource.

This month’s feature: Multi-page foldout with detachable offer cards:

  • This format is tailor-made for loyalty-building mailers
  • Each detachable offer card is offers endless customization options

Case Study:

We introduced this format to a major grocery chain to improve its monthly mailings. After a 30-day concept to delivery turnaround, we sent over half a million mailers. Response rates have been trending up for this chain ever since.

The results speak for themselves (results are specific to this customers):

  • Cut the cycle time by 6 days
  • Cut monthly mailing costs by 28%
  • 6% increase in gross sales

Looking for more of a boost? Our prime the mailbox package will be a perfect addition to this piece to give that added boost to response rate that you’re looking for, go ahead ask us about it.

We will work with your team and make the implementation of this custom format into your test mailing as seamless as possible, give us a call today!

Order your free samples today!

Optimal formats for your in-line jobs.

Our goal is to optimize your jobs for smooth, in-line production on our web offset presses. We also look for ways to cut postage costs while complying with all USPS regulations.

Starting with information shared by sales and estimating, we work directly with you, asking key questions and suggesting improvements. Full-color comps are created to show you how the end product will look and feel in the customer’s hands.

The new format is great! Thank you for helping me design such a truly innovative piece.

—

Senior Marketing Manager

When the final design is in place, we provide templates to assist your creative team with precise copy and image placement.

Smooth handling from concept to completion.

As your job heads into production, format designers work with the web offset team to execute the plan. Processes and equipment are carefully aligned to the new job specs. Press, bindery, finishing and packing operations all contribute to the goal of speed, efficiency and savings with zero compromise in quality.

Send me customized samples!

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