Today’s new normal, while heading toward a place of full recovery, has come with no short supply of challenges for many businesses, pun intended. Due to the unforeseen regulations and adjustments put in place over the pandemic, paper mills paused production. With fuel prices on the rise, tighter restrictions on drivers and labor shortages industry-wide, the trucking industry has been hard-hit, affecting delivery schedules nationwide. From this to freight physically stuck on both coasts and adjustments within paper mills to better meet the demands of e-commerce causing delays and an increased lead time, our industry is one of the many greatly impacted.
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The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.