brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

Thankful to be a major part of HP’s success

HP 500B pages American Litho

When American Litho first opened its doors more than 25 years ago, we set out to provide our clients with the best printing experience possible. It stood to reason that in order to do that, we’d have to partner with the best print equipment companies to ensure quality, timeliness, and cost efficiency. We insisted on… [Read More]

American Litho invests in two high-speed MBO roll to roll finishing lines

Case Study: HIgh-Speed Inkject and MBO Roll to Roll Finishing Lines

MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]

Coming soon to Carol Stream: the first HP T-250 system in the nation

HP T-250 page Wide Digital Press at American Litho

ALitho is once again expanding its digital capacity to keep pace with our clients needs, introducing the first HP T-250.

Your colors are in good hands with our industry-leading color quality

Color quality and consistency are crucial for every brand.

G7 Colorspace Master Facility certification means that American Litho has maintained the highest level of excellence in grayscale, primary, and secondary color reproduction across the entire color spectrum, including flesh tones.

Working in the right spirit

Rebuild with American Litho - 700

Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.

How to rethink every element of your mail campaign for amazing results

American Litho Healthy Revenue 7

In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

Why direct mail is even more relevant in uncertain times

Healthy Strategy 5 Direct Mail Delivers Comfort

If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.

New tech adds more excitement and appeal for your next print project

Specialty Coatings for Digital Just Got Better at American Litho

New custom coater from Harris & Bruno adds even more sensory appeal to campaigns running on our HP T240 HD system! Recognized as the highest volume of digital impressions of any startup HP printer nationwide.

Our 2nd year on Chicago Tribune’s Top Workplaces

American Litho Top WP 2019

American Litho is celebrating the news that our company has been voted one of the best places to work in the Chicago area for a second straight year. This annual honor comes from the Chicago Tribune and is based on independent research by Energage, a workplace improvement specialist. We are very proud to be on… [Read More]

VIDEO: Our HP T240 HD press will transform your next print project

American Litho HP T240 HD Press

At American Litho, we’re tech freaks. That’s because we know that innovation opens the door to exciting new possibilities for you and your brand. Our search for new print tech that delivers more speed, accuracy and quality led us to the HP PageWide Web Press T240 HD. And since this new system hit our production… [Read More]

How rich, consistent color builds your brand’s image

G7 Certification for American Litho in 2019

Posted by Tony Ferruzza Accurate color reproduction is absolutely essential to the way the world sees your brand. This is why the American Litho team strives to meet the highest possible standards of color management in our industry. We are very proud that our company has met the G7 Master Facility Colorspace standards set by… [Read More]

PI World, Print Hall of Fame Inductees Announced. Congrats ALitho!

Hall of Fame, PI World Mike Fontana

Everyone who works at American Litho knows Mike Fontana as a visionary leader and a strong, supportive presence in the workplace. He champions an open-door leadership style and a devotion to employee growth and development that have helped us evolve from a small print shop in Addison, Illinois to the fast-growing, multifaceted company we are… [Read More]

World-class honors for our clients in 2019 PIA Awards

2019 PIA Awards

Every year, print companies from across the globe submit their best work to the Printing Industries of America’s Premier Print Awards competition. As the largest graphic arts trade association, PIA is devoted to the advancement of the graphic communications industry worldwide. Receiving a Best in Category Award – also known as a “Benny” – from… [Read More]

We’ve added MORE digital firepower to elevate your next print project

We've added MORE digital firepower to elevate your next print project

American Litho never stops investing in new print technologies that will help you engage thousands, even millions of new customers with greater efficiency and impact. We are thrilled to announce the arrival of HP’s PageWide Web Press T240 HD on our production floor, as recently reported in What They Think. HP’s state-of-the-art system opens the… [Read More]

Grateful for the recognition from Printing Impressions Magazine!

American Litho printing impressions magazine Top 40

  We are grateful for the holiday present from Printing Impressions Magazine, listing American Litho for the 25th year in a row as in the Top 400 best print firms in U.S. & Canada. Alitho is proud to be a member of the elite TOP 40, placing us in the top 10% for 2018!  … [Read More]

Thanks for Making ALitho the #1 Mid-Sized Employer in Chicagoland

American Litho takes Tribune Top 100 Workplace Award

I’m overcome with gratitude. For our employees … for our clients … for all our partners in the direct mail and printing industries. You are the reason for the great news we received last week via the Chicago Tribune. Thanks to you, American Litho has been recognized as the #1 mid-sized employer in the Chicago… [Read More]

5 Ways to Boost the Effectiveness of Your Next Direct Mail Campaign

Boost your direct mail campaign

Are you satisfied with the way your 2018 marketing strategy is performing? At American Litho, we are busy helping clients review where they’ve been this year and determine what improvements they can make. This means making sure that every element of their mail campaigns performs as powerfully as possible – and that the results are… [Read More]

ALitho received 9 awards at the 2018 GLGA Printers Awards Dinner

2018 glga printers awards

We are pleased to have been awarded honors from the Great Lakes Graphics Association for another year of hard work, dedication to the craft and high-quality printing. The ceremony (May 2018) and recognition puts us in some excellent company and we are truly grateful to have been awarded the following honors: Best of Category Award– for… [Read More]

Our new Paper Market Trends portal helps you manage total printing costs

Check out our new Paper Market Trends portal

Volatility in paper prices or supplies can disrupt the timely, cost-effective completion of any print project. Empowerment comes from knowing what’s happening in the paper markets so you can make the right strategic decisions. As your full-service print partner, American Litho seeks to share paper industry news that can affect campaign timelines and costs. Our… [Read More]

American Litho Adds More Digital Firepower at PRINT 17 Expo

HP 12000 at American Litho

American Litho’s commitment to serving clients with excellence requires us to have the latest technology in-house. Our reputation depends on absolute precision in quality control, especially when it comes to color management. We were honored to share the spotlight at the PRINT 17 expo in Chicago this past week as HP announced its 600th digital… [Read More]

ALitho earns 9 new awards from the Great Lakes Graphics Association

May 2017 great lakes graphics association awards

Congratulations to the entire American Litho team!   We’ve just been notified that we have won several new awards from the Great Lakes Graphics Association, including 3 best-in-show awards for projects delivered on behalf of our clients in 2016.   The awards ceremony will be held May 24 at Medinah Shrine Center, Addison, Illinois and… [Read More]

Gold Ink Award for Weber’s sizzling new cookbook

Winner of the Gold Ink Award

Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]

Internet retailers: what’s your number?

Internet retailers

We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]

Keepin’ it real: why digital natives love print

Why digital natives love print

You’ve heard about the love affair with old-school vinyl recordings. Turns out its main proponents aren’t Baby Boomers grooving on their college album collections. Research from MusicWatch shows this trend is driven by a whole new wave of aficionados under 35, who account for 72% of surging vinyl sales. We believe digital natives (including Millennials)… [Read More]

VIDEO: How can we improve your next direct mail campaign?

Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

VIDEO: Why all-in pricing makes sense for our direct mail clients

Direct mail pricing

Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]

VIDEO: Why run in circles? We’ve got you covered

American Litho services

A few months back I shared some thoughts on growth with you, explaining why American Litho has expanded at a time when so many others say the printing industry is shrinking. The reasons we’re growing are simple – and they have everything to do with your brand. In a multichannel world, print remains an indispensable… [Read More]

Boot camp for brand builders

American Litho University

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you… [Read More]

Multichannel marketing: when you gotta have more cowbell

Leveraging multichannel marketing to help your brand

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2… [Read More]

Mega-mergers, paper costs and your next print job

Manage Printing Costs: Mega-mergers and paper costs

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. Department of Justice to order the sale of… [Read More]

Web, sheet-fed or digital? What drives the decision now

Web, sheet-fed or digital?

Clients often come to American Litho for advice on the best way to design and produce a given print project. How exactly do we figure that out? Whether we’re talking about a direct response campaign, a major sales promotion launch or the package for your new consumer product, determining the right press environment is often… [Read More]

The magic touch for direct mail results

Impressive overall direct mail results

Your prospects are looking for warmth, sparkle, and excitement — and ALitho is ready to help you deliver. The ideas we’ll share with you here are part of the trend toward multisensory marketing, which is proving its value in direct mail and many related fields. In working with clients all over the country, we’ve proven… [Read More]

Business is good, but we are changing

Private Label Manufacturers Association

We just got back from the Private Label Manufacturers Association show held at the Rosemont Convention Center near Chicago, where we met with retailers, consumer products companies, design firms, and co-manufacturers — all looking for the next big idea to catapult their companies to new levels of success. In talking with people who dropped by… [Read More]

Better mailers for bigger response rates

Mailer response rate

We just mailed something really great to decision-makers at 50 major grocery chains, but we wanted to share it with you, too. If you’re a retailer in any sector and you’re currently using direct mail to boost sales and customer engagement, we think you’ll identify with the challenges in this story. We’re all looking for reduced cycle… [Read More]

Do you have a minute?

Direct mail marketing near Chicago, IL

Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]