brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

American Litho Adds More Digital Firepower at PRINT 17 Expo

HP 12000 at American Litho

American Litho’s commitment to serving clients with excellence requires us to have the latest technology in-house. Our reputation depends on absolute precision in quality control, especially when it comes to color management. We were honored to share the spotlight at the PRINT 17 expo in Chicago this past week as HP announced its 600th digital… [Read More]

ALitho earns 9 new awards from the Great Lakes Graphics Association

Congratulations to the entire American Litho team!   We’ve just been notified that we have won several new awards from the Great Lakes Graphics Association, including 3 best-in-show awards for projects delivered on behalf of our clients in 2016.   The awards ceremony will be held May 24 at Medinah Shrine Center, Addison, Illinois and… [Read More]

Gold Ink Award for Weber’s sizzling new cookbook

Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]

Internet retailers: what’s your number?

We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]

Keepin’ it real: why digital natives love print

You’ve heard about the love affair with old-school vinyl recordings. Turns out its main proponents aren’t Baby Boomers grooving on their college album collections. Research from MusicWatch shows this trend is driven by a whole new wave of aficionados under 35, who account for 72% of surging vinyl sales. We believe digital natives (including Millennials)… [Read More]

VIDEO: How can we improve your next direct mail campaign?

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

VIDEO: Why all-in pricing makes sense for our direct mail clients

Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]

VIDEO: Why run in circles? We’ve got you covered

A few months back I shared some thoughts on growth with you, explaining why American Litho has expanded at a time when so many others say the printing industry is shrinking. The reasons we’re growing are simple – and they have everything to do with your brand. In a multichannel world, print remains an indispensable… [Read More]

Boot camp for brand builders

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you… [Read More]

Multichannel marketing: when you gotta have more cowbell

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2… [Read More]

Mega-mergers, paper costs and your next print job

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. Department of Justice to order the sale of… [Read More]

Web, sheet-fed or digital? What drives the decision now

Clients often come to American Litho for advice on the best way to design and produce a given print project. How exactly do we figure that out? Whether we’re talking about a direct response campaign, a major sales promotion launch or the package for your new consumer product, determining the right press environment is often… [Read More]

The magic touch for direct mail results

Your prospects are looking for warmth, sparkle, and excitement — and ALitho is ready to help you deliver. The ideas we’ll share with you here are part of the trend toward multisensory marketing, which is proving its value in direct mail and many related fields. In working with clients all over the country, we’ve proven… [Read More]

Do you have a minute?

Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]