USPS Promotions at American Litho

WEBINAR: 2019 Postal Promotions Webinar Presented by American Litho

WHEN: Thursday, March 7, 2019 @ 10:00 AM CST

Guest Speaker: David Budnik, Business Alliances Manager, U.S. Postal Service

Please join, American Litho and USPS Business Alliances Manager, David Budnik for an informative discussion on the 2019 Promotions and how to utilize new technology and specialty print techniques that enhance the traditional benefits of a physical mailpiece. This in turn can drive higher response rates and increase the overall return on your direct mail programs.

By encouraging the use of technologies and techniques integrated in mail, the Postal Service expects to increase the value of direct mail and retain the volumes of transactional mail, thereby ensuring long-term product growth.

The 2019 Promotions focus on the following areas: USPS Informed Delivery, Augmented Reality, Virtual Reality, Near Field Communication and Beacons, Shoppable Video, Video in Print, Programmatic and Retargeting Mail, Mobile and Social Media Shopping, Tactile, Sensory and Interactive Print, and Transpromotional Messaging on bills and statements.

The promotions for 2019 include:

  • Tactile, Sensory & Interactive Mail Piece Engagement Promotion
  • Emerging and Advanced Technology Promotion
  • Earned Value Promotion
  • Personalized Color Transpromo Promotion
  • Mobile Shopping Promotion
  • Informed Delivery Promotion

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