As organizations grow, so do their direct mail programs. What started out as an acceptable way of doing things can become more and complex over time – with multiple vendors (more than one printer, a lettershop specialist, a fulfillment houses), multiple processes and (you guessed it) multiple opportunities for things to go wrong.
Simplifying your direct mail workflow can reward you with substantial cost savings, shorter cycle times and fewer headaches. Why not take a closer look at how your mailings are produced to see how you can improve?
Over time, we have learned that every direct mail program can be improved by taking a closer look at data, production and postal processes.
Often, the problem is that organizations are so busy with what they’re doing that they rarely study how they are doing it – and as a result, efficiency goes out the window.
This is where objectivity and long-term experience come into play.
In serving hundreds of leading brands, we’ve discovered that these 3 changes can transform results.
Replace multiple vendors with a direct mail provider that will handle data analysis, list cleansing, production, postal optimization and logistics all in one place, with a constant eye to savings and efficiency.
Study every aspect of your current direct mail package to make it more efficient, cost-effective and appealing to customers.
Work with a vendor that has strong relationships with paper suppliers, along with a solid inventory of in-house stocks that can save you money and reduce costly delays.
Maximize cost savings and reduce cycle times by launching every campaign from the most cost-effective location.
Our direct mail team will review your current program and recommend specific changes that will transform your results.
Request your free analysis now!
“We were dealing with too many different vendors and teams in too many locations, it was a major relief to bring everything together under one roof!”
“We saved thousands of dollars on every weekly mailing, plus better image quality with the changes you suggested. Response rates are soaring!”