For high-volume mailers, postage is often the single largest expense— typically accounting for 50% to 70% of a direct mail budget. Without a strategic approach, businesses can lose millions annually due to inefficiencies in postal spend, delayed deliveries, and missed discount opportunities.
The USPS offers billions in annual postage incentives, but many businesses fail to take full advantage.
Hybrid processing & delivery strategies coupled with strategic entry point selection can reduce postage costs by up to 30% while maintaining delivery speed.
Direct mail campaigns optimized for in-home delivery windows see a 15-20% lift in response rates.
At PostEvolution, we help businesses maximize postal savings and campaign ROI through expert postal optimization. This initiative is supported by industry veterans Doug Gamroth and David Stover, who have spent decades on the customer side, navigating complex postal challenges and optimizing mailing strategies for organizations managing over $1 billion in postage annually.
Their expertise, combined with strategic external partnerships and a team of trusted industry professionals at American Litho, wil ensure that your direct mail campaigns achieve greater efficiency, lower costs, and stronger results.
Left: David Stover Right: Doug Gamroth
Reduce postage costs without compromising delivery efficiency.
Identify and apply USPS discounts that most businesses overlook.
Lower costs and improve delivery consistency through strategic post-sort processes.
Align mail entry points, formats, and postal strategies for the best possible ROI.
Step 1: Share a few details about your next project.
Step 2: Our team will provide tailored insights and recommendations.
Step 3: Together, we'll optimize your direct mail for cost savings, efficiency, and maximum impact.
U.S. Postal Service Recommends New Prices for July!
The USPS filed “Notice of Market-Dominant Price Change” with the Postal Regulatory Commission (PRC) and if approved will go into effect July 13th, 2025. The entire filing can be found here – docket R2025-1. Once approved, the price files will be available for download from Postal Explorer.
While the price increases are important there are numerous product and structure changes included in the filing that will be as impactful.
Highlights include:
-Forever Stamp increase 6.8% to 78 cents
-First Class Presort Letters increase = 7.6%
-Marketing Mail Letters increase = 8.5%
-Elimination of DNDC entry and discounts
-New Catalog Insights promotion
-Elimination of Bound Printed Matter (BPM) Flats and Parcels
READ MORE: on the USPS Announcement of New Prices for July.
Reach out to the American Litho PostEvolution team to discuss strategies to minimize the impacts of the upcoming changes.
