Financial Service Direct Mail Marketing

Introduction

Financial services direct mail marketing is a proven marketing technique used by financial companies to market their product or services to their targeted customers.

In today’s digitally competitive market, financial services marketers are competing for the attention of their customers by yelling, “open me.” So how can you ensure your brand stands out amidst the noise to get the attention you deserve?

Whether your company’s marketing strategy aims to attract new customers or to inspire trust, financial services direct mail marketing is the advertising technique that will propel your company to greater heights and help you achieve your marketing goals.

Among the many advantages of direct mail marketing for financial services in banking, investment, and insurance, direct mail marketing, are;

Two business leaders talk about charts, financial graphs showing
Did you know that the average lifespan of an email is 17 seconds versus 17 days for direct mail? According to the Data & Marketing Association, three-quarters of consumers prefer to be approached by physical mail because they can read it any time they want. That is why financial services providers must embrace direct mail marketing to obtain significant benefits. In a broader context, financial services direct mail marketing is used by companies or agencies to send a wide variety of print to potential customers for campaigns, including:
It takes an average internet user little to no time to go through their email inbox and delete messages that don’t interest them. As a result, successful financial services marketers know that direct mail marketing is superior to digital marketing. In this article, we’ll emphasize the benefits of direct mail marketing for financial services companies, how it affects response rates, credit cards, and all forms of banking, as well as successful format design types for financial direct mail marketing.
Two business leaders talk about charts, financial graphs showing

Introduction

Financial services direct mail marketing is a proven marketing technique used by financial companies to market their product or services to their targeted customers.

In today’s digitally competitive market, financial services marketers are competing for the attention of their customers by yelling, “open me.” So how can you ensure your brand stands out amidst the noise to get the attention you deserve?

Whether your company’s marketing strategy aims to attract new customers or to inspire trust, financial services direct mail marketing is the advertising technique that will propel your company to greater heights and help you achieve your marketing goals.

Among the many advantages of direct mail marketing for financial services in banking, investment, and insurance, direct mail marketing, are;

Did you know that the average lifespan of an email is 17 seconds versus 17 days for direct mail? According to the Data & Marketing Association, three-quarters of consumers prefer to be approached by physical mail because they can read it any time they want. That is why financial services providers must embrace direct mail marketing to obtain significant benefits. In a broader context, financial services direct mail marketing is used by companies or agencies to send a wide variety of print to potential customers for campaigns, including:
It takes an average internet user little to no time to go through their email inbox and delete messages that don’t interest them. As a result, successful financial services marketers know that direct mail marketing is superior to digital marketing. In this article, we’ll emphasize the benefits of direct mail marketing for financial services companies, how it affects response rates, credit cards, and all forms of banking, as well as successful format design types for financial direct mail marketing.
Two business leaders talk about charts, financial graphs showing
Why Should Financial Services Use Direct Mail Marketing In Their Marketing Strategy

Why Should Financial Services Use Direct Mail Marketing In Their Marketing Strategy?

Of course! All financial services should use direct mail marketing. Direct mail marketing, as opposed to strictly digital marketing, allows businesses to reach a wider portion of their target market. In other words, customers who receive relevant physical mail significant to them will result in sales growth.

Furthermore, direct mail marketing to prospective customers results in higher response rates, which leads to higher conversion rates than digital marketing. In addition, unlike digital ad platforms such as Facebook, Instagram, and TikTok, there are no restrictions on the amount of copy or length of direct mail– allowing room for better explanations.

As time passes, some generational populations will decline while others will increase, so it’s critical to understand how to market to each generation using direct mail by personalizing and designing it for each of them.

Direct Mail Marketing For Financial Services: Best Response Rate

After the evaluation of Bizo and Epsilon data, Direct Marketing Association (DMA) concluded that direct mail achieves a 4.4% response rate (some direct mail rates can reach responses in the triple digits), in contrast to 0.12% for email.

In other words, direct mail’s response is more than 35% greater than digital marketing. This is because individuals identify a physical piece of mail as more intentional, direct, intimate, authentic, and real, in contrast to the digital messages sent to their inboxes daily that may or may not be relevant.

Personalization is a means of building confidence and assurance in the receiver.

American Litho has been helping financial services marketers make deeper connections with customers to build brand awareness, increase response, and loyalty, and ultimately lead to greater return on investment.

Postman putting letter in mailbox.

Are you interested?

The possibilities are endless, and we have plenty of great ideas that we’d like to share. Connect with us to explore the possibility on format optimization, paper, personalization, textures and more.
Businessman sitting in office, reading a letter

Direct Mail Marketing For Financial Services: Copy Limits

The sole purpose of reaching out to different audiences as a marketer is to gain trust. This is only possible if mail copies are richly informational and can cover a wide range of individual needs. Marketing financial services are all about establishing, nurturing, and building lifetime relationships.

Direct mail pieces give room to design a letter, card, or circular, to fit your requirements as a company for passing a message. Direct Mail formats can include the offer, application or response card, legal notification documentation, a redemption coupon, and a digital call to action in the form of a personalized URL (PURL), QR Code, or website URL. In addition, it allows you to provide detailed information significantly better than marketing solely with a Google display text or ad, Tweet, Facebook ad, or email to prospects.

Direct Mail Marketing For Financial Services: Cross-generational Appeal

Let’s face it, times are changing, and successful financial services marketers know there is more to business than simply running social media ads. Brilliant marketing strategies are essential if you want to grow your brand, connect with prospects, and boost sales.
Direct mail marketing is a proven method of reaching out to people of all ages, educational levels, and social statuses.
You simply need to create and send direct mails tailored to your target audience.
Every marketing platform has specific demographics that are best at targeting, for example, TikTok, which is primarily accessed by a younger demographic. The beauty of direct mail is that a single piece can reach multiple people within a household and not just one specific particular demography. Direct mail is widely shared within a household if it is relevant to the recipient, the offer is motivational, and the timing is aligned.

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Financial Advisors

Direct Mail Marketing For Financial Advisors

How does direct mail marketing affect you as a Financial Advisor whose job is to help clients make sound financial decisions?

Recent trends indicate that financial advisors are primarily using digital marketing tactics, messages, notifications, pop-up ads, and other forms of instant broadcasts to communicate with clients and prospects constantly. Studies showed that combining digital with direct mail will dramatically increase response rates, conversions, and purchases. ADD THE THREE CHARTS I WILL SEND YOU.

American Litho can help you build and track a cross-platform campaign using our suite of digital tools, “Amerilytics.” We have a lot of proven ideas for prospecting, gaining, and retaining customers. We will dig in to find and define targeted audiences with our predictive marketing modeling tool. Together, we will work to understand their pain points and motivations and also send them the most relevant direct mail explaining how you can assist them.

Are you interested?

The possibilities are endless, and we have plenty of great ideas that we’d like to share. Connect with us to explore the possibility on format optimization, paper, personalization, textures and more.

Credit Card Marketing For Direct Mail

Because of the similarities in approaches, prospects mistake credit card industries for one another hence getting discouraged. To appear unique among other competitors, direct mail marketing is an excellent tool for accomplishing this. Furthermore, given the prevalence of financial scams on the internet, most individuals view messages in their email inboxes with doubts in their minds. However, because few scammers use direct mail, consumers tend to trust it more. A direct mail campaign can increase customers’ likelihood of choosing you. It also increases dependability, scalability, and reach. American Litho can help you stand out in the mailbox with textures, format design options, and other significant appeals, making a deeper impression once the mail piece is at hand.
African american man using smartphone and credit card in a cafe
african american woman checking mail in las vegas

Banking Direct Mail Marketing

Direct mail should be a part of your marketing process and in your marketing mix for a wide variety of reasons. Are you marketing investments, loans, credit, or general banking? How do you effectively attract the right customers, keep records of your progress, and fulfill your goals?

Direct mail for banking enables you to focus on prospects who best fit your underlying business goals. Based on the U.S. postal service, people of all ages enjoy receiving highly appealing and personalized mail.

Direct mail for banking can make an impactful, lasting impression with relevant, highly personalized messaging to its recipients regardless of if your retail banking outlets are accessible. Direct Mail for your banking can carry your message into the home and communicate one-on-one with individuals. It’s a viable replacement for a retail setting and a conversation starter in a comfortable setting.

American Litho is here to guide you through direct mail marketing for your financial services business.
Share a few details below, and Let’s Talk! Looking for ideas? We have plenty and have been working with over 1000 financial services companies for over two decades.

Are you interested?

The possibilities are endless, and we have plenty of great ideas that we’d like to share. Connect with us to explore the possibility on format optimization, paper, personalization, textures and more.

Financial Direct Mail Format Types​

Before you venture into direct mail marketing for financial services, you should first understand the different types of direct mail formats, this will;
American Litho has expertise in every format and can provide insights and ideas based on your audience for a customer format. There are various formats used in direct mail marketing; here are a few to familiarize yourself with.
White mail envelopes mock up
Postcards

Postcards

These are the most used formats of direct mail marketing because of their versatility. They are used for pitching the targeted audience with special offers or acting as a reminder to potential customers. Postcards are one of the most prominent direct mail formats because they are cost-effective, concise, and available in different sizes.

However, letters are perceived to be a confidential and more professional alternative to postcards for direct mail marketing. It is also used as a part of a more elaborate direct mail campaign.

Did you know that catalogs don’t require introductions as they’re used for advertising products? This format of direct mail marketing has been in existence for decades and is used to cover a wide range of audiences. American Litho is a Top 5 US catalog printer with an incredible array of format options that are optimized for our platform, which can save you time and increase relevance. Rachel – there may be more important facts to add from this blog: https://www.alitho.com/blog/top-5-ranking-reflects-5-points-commitment-catalog-success/.

Moving on to self-mailers, these direct mail marketing formats are in the form of brochures and leaflets. They are great for new product advertisements and can be designed with fancy colors and text.

Brand On–point With Seamless Omnichannel Experience For Financial Direct Mail

Branding is the method through which a company introduces itself to the audience as well as distinguishes itself from competing companies.

Let’s take a glance at the apple brand! Apple customers have come to expect brilliant inventions as well as specialized equipment in their smartphones and computers. This is a brand that has managed to fill customers with giddy excitement as they wait to purchase the latest piece of their technology.

Every business relies on consistency for achievement. Providing consistent, high-quality brands enables your customers to know what to anticipate each time they buy your products. It builds confidence and recognition in your brand; customers can also begin to connect with your brand intimately, and how individuals perceive your brand generally changes for the better.

Cheerful black couple reading documents at home, checking agreement
American Litho is a G7 Colorspace Master Facility recognized by Idealliance, known for our color quality; we recently earned a 7-figure contract with a global financial service brand. Color matters to us, because it matters to your customers! Color consistency establishes brand identity and builds customers’ trust in a brand’s quality and reputation. Research suggests that between 60% and 90% of a customer’s initial brand impressions are based on color alone. With this in mind, ALitho prioritized the best possible color quality across our entire production floor. No matter where in the American Litho plant your job lands, it will meet the highest color standards. This means that, regardless of the press environment or substrate your projects need, your colors will be reproduced accurately every time.
Mailers

Direct Mail Marketing For Financial Services: Personalization In Financial Mailers​

Companies and marketers use segmentation to categorize customers into specific groups based on unique characteristics; it identifies who to send direct emails to, while personalization entails thoroughly researching each customer within a segment and knowing what to send to them.

Remember that marketing to everyone makes it difficult to reach anyone. This explains why audience segmentation and personalization are so effective. Personalization is the use of custom variables related to the user, such as their name or other non-sensitive information that will help the message resonate with the customer.

The combination of segmentation and personalization improves the effectiveness of yielding positive results. However, demographic, geographic, and psychographic audience segments are all possible.

American Litho has invested significantly in our digital press platform, giving us the ability to utilize 100% of the print piece, meaning we can provide 100% variability delivering highly personalized, highly relevant direct mail.

Improve Conversions, Seal the Deal– a Great Offer Can Improve the Response Rate

There are myriad ways to convert prospects into sales. Coupons and QR codes are two examples and can drive customers to a retail outlet or webpage. To significantly increase sales, you can also utilize the sense of urgency and desire to create short-term offers.

The QR (quick response) code is one of the vastly used cashless payment methods worldwide. It can specifically assist you in reaching out to potential customers with the benefit of instant payment, high security, and increased dependability.

Coupons assist marketers in increasing market share and sales volume, selling more quickly, and cultivating loyal customers. It can also entice customers to make additional purchases. Coupons can be physical or digital.

Improve Conversions, Seal the Deal– a Great Offer Can Improve the Response Rate
Top view, flat lay autumn fall mockup with craft paper mailing envelope letter and dried orange red leaves. Postcard, card on orange background with copy space.

Conversion Tracking– Using Unique Urls, Qr Codes, Coupon Codes to Track Response Rates from Financial Direct Mail Marketing

Because direct mail isn’t clickable like digital marketing, the conversion action must be simple for the user as your ultimate objective of the mail is to engage the prospect until they have to make a decision.

In your direct mail, you can apply the AIDA rule to guide the receiver through a method of attracting attention, establishing interest, facilitating desire, and propelling the action.

Marketers or companies can then operate call tracking of some phone numbers to each product, location, age, and other segments they want, and then route those calls to the main points. Call tracking helps convert a phone number into a referral source that can then be analyzed.

Adding call attributes provides marketers with the data they need for call-related conversions, allowing them to determine which sources are generating the most calls and the most qualified leads. Marketers can use this data to create more optimized and targeted campaigns. Add something here about American Litho’s in-home rate success. See this page and video – https://www.alitho.com/blog/how-can-we-improve-your-next-direct-mail-campaign/ American Litho has one of the best in-home delivery rates for all US direct mail printers. This can give your support team the confidence that the phones will ring when you expect them to.

Direct Mail Marketing for Financial Services– Logistics of Keeping Costs down

Do you have a marketing campaign planned? Or are you looking for a freight company to ship your direct emails to prospective consumers without a hassle?

American Litho’s midwest location and access to the mail stream make us your best choice for direct mail shipping. We are optimized and efficient shippers and will help to manage all aspects of printing and shipping costs.

Ensure success for your next direct mail campaign by printing and shipping from the right location. We have the expertise and everything it takes to print your direct mail for your campaigns, making it easier for businesses to deliver to direct prospects with the shortest cycle times.

Ask us about our Midwest location and national printing network. With access to paper, freight options, and print locations, America Litho is the number one choice for your next financial services direct mail marketing campaign.

Logistics of Keeping Costs down

Are you interested?

The possibilities are endless, and we have plenty of great ideas that we’d like to share. Connect with us to explore the possibility on format optimization, paper, personalization, textures and more.

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