At American Litho, we’re tech freaks. That’s because we know that innovation opens the door to exciting new possibilities for you and your brand. Our search for new print tech that delivers more speed, accuracy and quality led us to the HP PageWide Web Press T240 HD. And since this new system hit our production… [Read More]
brandenergy Insights for brand builders from
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.
VIDEO: Our HP T240 HD press will transform your next print project
Why direct mail is the power tool in your customer acquisition strategy
Advances in the way that marketers use direct mail are paying BIG dividends. Did you know that response rates seen with the typical house list reached an amazing 9% in 2018? This figure comes from the Direct Marketing Association (now part of the ANA, Data Marketing & Analytics), and it represents giant leap from the… [Read More]
Why Nordstrom’s flagging Q1 results make total sense to us
By any measure, Nordstrom Inc. is a solid-gold example of retail success. The company operates 379 locations in 40 U.S. states, Canada and Puerto Rico, earning $564 million in net income in FY19. But even industry leaders make big mistakes. Co-President Erik Nordstrom recently announced that the company has drastically changed its sales and profits… [Read More]
VIDEO: Powered by USPS, We Will Make Your Direct Mail Results Soar
Last week at the National Postal Forum, our video crew talked with Matt Menconi, Executive VP of Sales, about the value of American Litho’s long-standing partnership with USPS. There’s nothing like having the Post Office in your corner, Matt says –explaining how having USPS experts at the table solves complex problems and maximizes value for… [Read More]
We’ve added MORE digital firepower to elevate your next print project
American Litho never stops investing in new print technologies that will help you engage thousands, even millions of new customers with greater efficiency and impact. We are thrilled to announce the arrival of HP’s PageWide Web Press T240 HD on our production floor, as recently reported in What They Think. HP’s state-of-the-art system opens the… [Read More]
Doing the math: how financial institutions can transform direct marketing ROI
By ALitho Financial Vertical Team OUCH. That’s what a lot of financial services companies are saying when they look at the rising costs associated with their direct mail campaigns. Trucking and paper expenses have gone through the roof this year, and sadly, there’s no sign that things will improve in 2019. So how are leading… [Read More]
5 Ways to Boost the Effectiveness of Your Next Direct Mail Campaign
Are you satisfied with the way your 2018 marketing strategy is performing? It’s a good question to ask yourself right now, since we’re approaching the end of 2Q and plans for the fall and holiday season are still on the table. At American Litho, we are busy helping clients review where they’ve been this year… [Read More]
9 reasons we’re thrilled to be #9 in direct mail rankings
On March 21, Bell and Howell published the new DM200 – the first-ever ranking of companies like ours based exclusively on direct mail revenue. All of us here in Carol Stream sent up a gigantic cheer to see American Litho at #9 on the list of top-flight direct marketers across the U.S. Why are we… [Read More]
Internet retailers: what’s your number?
We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]
VIDEO: How can we improve your next direct mail campaign?
At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]
Your kind of town for direct mail ROI
Chicago is known for its dazzling skyline, delicious deep-dish pizza and world-class sports teams. But there’s another reason for our fame – one you might know about if direct mail is part of your brand’s success. Our city is a mailing powerhouse, with some 40% of all national campaigns launching within an hour of here…. [Read More]