brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

Thankful to be a major part of HP’s success

HP 500B pages American Litho

When American Litho first opened its doors more than 25 years ago, we set out to provide our clients with the best printing experience possible. It stood to reason that in order to do that, we’d have to partner with the best print equipment companies to ensure quality, timeliness, and cost efficiency. We insisted on… [Read More]

Coming soon to Carol Stream: the first HP T-250 system in the nation

HP T-250 page Wide Digital Press at American Litho

ALitho is once again expanding its digital capacity to keep pace with our clients needs, introducing the first HP T-250.

Your colors are in good hands with our industry-leading color quality

Color quality and consistency are crucial for every brand.

G7 Colorspace Master Facility certification means that American Litho has maintained the highest level of excellence in grayscale, primary, and secondary color reproduction across the entire color spectrum, including flesh tones.

How to focus your prospect targeting with hyper-endemic marketing

Ameriscan by ALitho

Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?

Working in the right spirit

Rebuild with American Litho - 700

Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.

How to rethink every element of your mail campaign for amazing results

American Litho Healthy Revenue 7

In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

Why direct mail is even more relevant in uncertain times

Healthy Strategy 5 Direct Mail Delivers Comfort

If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.

How to build sales and loyalty by working all the channels

ALitho Digital + Print: Build Sales and Loyalty

Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.

Turning past in-store foot traffic into future sales and engagement

Using Geoanalytics

How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need to take action and keep customers engaged. At American Litho, we believe the… [Read More]

Direct Mail Retargeting to maximize your total marketing spend!

Direct Mail Retargeting with Amerilytics

Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]

HP joins us for 2 days of learning, sharing, growth

American-Litho-HP-T240-HD-Press-HP-Training-ALITHO

When there’s a training session on the American Litho production floor, we’re usually learning from a technology partner who is showing us what a newly acquired system will add to our broad array of print and direct mail capabilities. But last month, our valued partners at HP, Inc. (Hewlett Packard) asked us to train them –… [Read More]

Our 2nd year on Chicago Tribune’s Top Workplaces

American Litho Top WP 2019

American Litho is celebrating the news that our company has been voted one of the best places to work in the Chicago area for a second straight year. This annual honor comes from the Chicago Tribune and is based on independent research by Energage, a workplace improvement specialist. We are very proud to be on… [Read More]

VIDEO: Our HP T240 HD press will transform your next print project

American Litho HP T240 HD Press

At American Litho, we’re tech freaks. That’s because we know that innovation opens the door to exciting new possibilities for you and your brand. Our search for new print tech that delivers more speed, accuracy and quality led us to the HP PageWide Web Press T240 HD. And since this new system hit our production… [Read More]

Why direct mail is the power tool in your customer acquisition strategy

Customer acquisition strategy

Advances in the way that marketers use direct mail are paying BIG dividends. Did you know that response rates seen with the typical house list reached an amazing 9% in 2018? This figure comes from the Direct Marketing Association (now part of the ANA, Data Marketing & Analytics), and it represents giant leap from the… [Read More]

Why Nordstrom’s flagging Q1 results make total sense to us

Nordstrom

By any measure, Nordstrom Inc. is a solid-gold example of retail success. The company operates 379 locations in 40 U.S. states, Canada and Puerto Rico, earning $564 million in net income in FY19. But even industry leaders make big mistakes. Co-President Erik Nordstrom recently announced that the company has drastically changed its sales and profits… [Read More]

VIDEO: Powered by USPS, We Will Make Your Direct Mail Results Soar

USPS and American Litho team up

While at the National Postal Forum, our video crew talked with Matt Menconi, Executive VP of Sales, about the value of American Litho’s long-standing partnership with USPS. There’s nothing like having the Post Office in your corner, Matt says –explaining how having USPS experts at the table solves complex problems and maximizes value for all… [Read More]

We’ve added MORE digital firepower to elevate your next print project

We've added MORE digital firepower to elevate your next print project

American Litho never stops investing in new print technologies that will help you engage thousands, even millions of new customers with greater efficiency and impact. We are thrilled to announce the arrival of HP’s PageWide Web Press T240 HD on our production floor, as recently reported in What They Think. HP’s state-of-the-art system opens the… [Read More]

Thanks for Making ALitho the #1 Mid-Sized Employer in Chicagoland

American Litho takes Tribune Top 100 Workplace Award

I’m overcome with gratitude. For our employees … for our clients … for all our partners in the direct mail and printing industries. You are the reason for the great news we received last week via the Chicago Tribune. Thanks to you, American Litho has been recognized as the #1 mid-sized employer in the Chicago… [Read More]

How financial institutions can transform direct marketing ROI

Direct marketing ROI

OUCH! That’s what a lot of financial services companies are saying when they look at the rising costs associated with their direct mail campaigns. Trucking and paper expenses have gone through the roof this year, and sadly, there’s no sign that things will improve in 2019. So how are leading banks and credit card companies… [Read More]

5 Ways to Boost the Effectiveness of Your Next Direct Mail Campaign

Boost your direct mail campaign

Are you satisfied with the way your 2018 marketing strategy is performing? At American Litho, we are busy helping clients review where they’ve been this year and determine what improvements they can make. This means making sure that every element of their mail campaigns performs as powerfully as possible – and that the results are… [Read More]

9 reasons we’re thrilled to be #9 in direct mail rankings

We're #9 in direct mail rankings

On March 21, Bell and Howell published the new DM200 – the first-ever ranking of companies like ours based exclusively on direct mail revenue. All of us here in Carol Stream sent up a gigantic cheer to see American Litho at #9 on the list of top-flight direct marketers across the U.S. Why are we… [Read More]

Digital Firepower for Direct Marketing Success

Direct marketing success

The direct marketing landscape is an ever-evolving, dynamic business. The need for speed and precision in reaching the right customers with the right information at exactly the right time has never been more crucial for a brand’s survival. In a recent interview with Ashley Roberts of PI World, American Litho President Mike Fontana reflects on… [Read More]

Internet retailers: what’s your number?

Internet retailers

We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]

VIDEO: How can we improve your next direct mail campaign?

Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

Your kind of town for direct mail ROI

Your kind of town for direct mail ROI

Chicago is known for its dazzling skyline, delicious deep-dish pizza and world-class sports teams. But there’s another reason for our fame – one you might know about if direct mail is part of your brand’s success. Our city is a mailing powerhouse, with some 40% of all national campaigns launching within an hour of here…. [Read More]

Leveraging the Best Ideas from the National Postal Forum

Leveraging the Best Ideas from the National Postal Forum

We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the best opportunities. When he wasn’t immersed in courses leading to… [Read More]

Business is good, but we are changing

Private Label Manufacturers Association

We just got back from the Private Label Manufacturers Association show held at the Rosemont Convention Center near Chicago, where we met with retailers, consumer products companies, design firms, and co-manufacturers — all looking for the next big idea to catapult their companies to new levels of success. In talking with people who dropped by… [Read More]