Tag Archives: Retail Marketing

How to build sales and loyalty by working all the channels

ALitho Digital + Print

Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.

Easing the stress of a new product launch

Hey, we all know life can be tough. But if you’re the brand manager responsible for a new consumer product launch this year, you’re really in the hot seat. Packaged goods companies set the threshold for new product success at about $100 million in sales within the first 12 months. Yet only 2% of new… [Read More]

Business is good, but we are changing

We just got back from the Private Label Manufacturers Association show held at the Rosemont Convention Center near Chicago, where we met with retailers, consumer products companies, design firms and co-manufacturers — all looking for the next big idea to catapult their companies to new levels of success. In talking with people who dropped by… [Read More]