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Tag Archives: Neuroscience of Marketing

How to reimagine a direct mail campaign for double-digit lift

Healthy Revenue Strategy 8 Lift response rates with sensory appeal

Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.

How to deepen customer engagement in chaotic times

How to deepen customer engagement in chaotic times

American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.

Direct mail and the science of engagement

Direct mail engagement

What do we know about the best way to engage customers and capture new sales? And how do we know it? These are crucial questions that should shape your brand’s marketing budget. Unless you’re putting your dollars behind techniques that are proven to work, you’re opening the door for competitors to walk right in and… [Read More]