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Tag Archives: Direct Marketing

AmeriCard Gift Card and Giftable Solutions

American Litho, AmeriCard, Gift Card Solutions

For over 20 years Joe Turba has been turning heads in the printing industry, most notably for his work to develop and expand gift card programs for brands across the country. From offering creative solutions to developing strategies and systems that set trends, his ultimate goal has always been to guide brands through what it… [Read More]

In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower

American Litho 2021 Outlook - Direct Marketing

It is often said that if we fail to adapt, we fail to move forward. At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. As we reflect on the past year and plan for… [Read More]

American Litho invests in two high-speed MBO roll to roll finishing lines

Case Study: HIgh-Speed Inkject and MBO Roll to Roll Finishing Lines

MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]

Why direct mail is even more relevant in uncertain times

Healthy Strategy 5 Direct Mail Delivers Comfort

If your brand isn’t thriving right now, here’s a ray of hope. Engagement will rise if you align your message with human hopes and needs, using techniques that have been proven over and over again to engage the senses and the mind.

How to build sales and loyalty by working all the channels

ALitho Digital + Print: Build Sales and Loyalty

Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.

Direct Mail Retargeting to maximize your total marketing spend!

Direct Mail Retargeting with Amerilytics

Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]

New tech adds more excitement and appeal for your next print project

Specialty Coatings for Digital Just Got Better at American Litho

New custom coater from Harris & Bruno adds even more sensory appeal to campaigns running on our HP T240 HD system! Recognized as the highest volume of digital impressions of any startup HP printer nationwide.

HP joins us for 2 days of learning, sharing, growth

American-Litho-HP-T240-HD-Press-HP-Training-ALITHO

When there’s a training session on the American Litho production floor, we’re usually learning from a technology partner who is showing us what a newly acquired system will add to our broad array of print and direct mail capabilities. But last month, our valued partners at HP, Inc. (Hewlett Packard) asked us to train them –… [Read More]

Why direct mail is the power tool in your customer acquisition strategy

Customer acquisition strategy

Advances in the way that marketers use direct mail are paying BIG dividends. Did you know that response rates seen with the typical house list reached an amazing 9% in 2018? This figure comes from the Direct Marketing Association (now part of the ANA, Data Marketing & Analytics), and it represents giant leap from the… [Read More]

Why Nordstrom’s flagging Q1 results make total sense to us

Nordstrom

By any measure, Nordstrom Inc. is a solid-gold example of retail success. The company operates 379 locations in 40 U.S. states, Canada and Puerto Rico, earning $564 million in net income in FY19. But even industry leaders make big mistakes. Co-President Erik Nordstrom recently announced that the company has drastically changed its sales and profits… [Read More]

We’ve added MORE digital firepower to elevate your next print project

We've added MORE digital firepower to elevate your next print project

American Litho never stops investing in new print technologies that will help you engage thousands, even millions of new customers with greater efficiency and impact. We are thrilled to announce the arrival of HP’s PageWide Web Press T240 HD on our production floor, as recently reported in What They Think. HP’s state-of-the-art system opens the… [Read More]

Double down on direct mail effectiveness with USPS Informed Delivery

Double down on direct mail effectiveness with USPS Informed Delivery

We’re always looking for new ways to expand the power of your direct marketing dollars – and we love it when the Postal Service joins in with new services and discounts. As 2019 gets underway, we’re especially excited about Informed Delivery, a digital notification service that lets residential customers preview their mail even before it… [Read More]

Thanks for Making ALitho the #1 Mid-Sized Employer in Chicagoland

American Litho takes Tribune Top 100 Workplace Award

I’m overcome with gratitude. For our employees … for our clients … for all our partners in the direct mail and printing industries. You are the reason for the great news we received last week via the Chicago Tribune. Thanks to you, American Litho has been recognized as the #1 mid-sized employer in the Chicago… [Read More]

How hard are ALL your marketing dollars working?

USPS marketing impact calculator

Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketing Impact Calculator, or MIC, is designed to help any business with $1 million or more… [Read More]

Multichannel marketing: when you gotta have more cowbell

Leveraging multichannel marketing to help your brand

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2… [Read More]

Better mailers for bigger response rates

Mailer response rate

We just mailed something really great to decision-makers at 50 major grocery chains, but we wanted to share it with you, too. If you’re a retailer in any sector and you’re currently using direct mail to boost sales and customer engagement, we think you’ll identify with the challenges in this story. We’re all looking for reduced cycle… [Read More]

An eye-opener in your mailbox

Miracle effects printing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer and quiz asking what’s keeping you up at night. The answer is likely to be as multifaceted as the challenges you face: Making sure you max out all possible postage discounts The race for relevance: reaching the customer with the… [Read More]

Do you have a minute?

Direct mail marketing near Chicago, IL

Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]