For over 20 years Joe Turba has been turning heads in the printing industry, most notably for his work to develop and expand gift card programs for brands across the country. From offering creative solutions to developing strategies and systems that set trends, his ultimate goal has always been to guide brands through what it… [Read More]
AmeriCard Gift Card and Giftable Solutions
American Litho invests in two high-speed MBO roll to roll finishing lines
MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]
How to build sales and loyalty by working all the channels
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
Direct Mail Retargeting to maximize your total marketing spend!
Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]
Why direct mail is the power tool in your customer acquisition strategy
Advances in the way that marketers use direct mail are paying BIG dividends. Did you know that response rates seen with the typical house list reached an amazing 9% in 2018? This figure comes from the Direct Marketing Association (now part of the ANA, Data Marketing & Analytics), and it represents giant leap from the… [Read More]
Double down on direct mail effectiveness with USPS Informed Delivery
We’re always looking for new ways to expand the power of your direct marketing dollars – and we love it when the Postal Service joins in with new services and discounts. As 2019 gets underway, we’re especially excited about Informed Delivery, a digital notification service that lets residential customers preview their mail even before it… [Read More]
Grateful for the recognition from Printing Impressions Magazine!
We are grateful for the holiday present from Printing Impressions Magazine, listing American Litho for the 25th year in a row as in the Top 400 best print firms in U.S. & Canada. Alitho is proud to be a member of the elite TOP 40, placing us in the top 10% for 2018! … [Read More]
ALitho received 9 awards at the 2018 GLGA Printers Awards Dinner
We are pleased to have been awarded honors from the Great Lakes Graphics Association for another year of hard work, dedication to the craft and high-quality printing. The ceremony (May 2018) and recognition puts us in some excellent company and we are truly grateful to have been awarded the following honors: Best of Category Award– for… [Read More]
An eye-opener in your mailbox
If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer and quiz asking what’s keeping you up at night. The answer is likely to be as multifaceted as the challenges you face: Making sure you max out all possible postage discounts The race for relevance: reaching the customer with the… [Read More]
Do you have a minute?
Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]