In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.
brandenergy Insights for brand builders from
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.
How to rethink every element of your mail campaign for amazing results
How to deepen customer engagement in chaotic times
American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.
How to use video assets you already have to captivate new customers
Healthy Revenue Strategy #4 uses programmatic video ads that 80% of viewers will remember. Reach millions at home to lift sales & engagement.
How to build sales and loyalty by working all the channels
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
Turning past in-store foot traffic into future sales and engagement
Welcome to the first full week of Q2. How are you feeling about sales, engagement and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need some fast actions to keep… [Read More]
Direct Mail Retargeting to maximize your total marketing spend!
Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]
Now more than ever, relevance is critical for success!
American Litho offering innovative ways to stay relevant!