Today’s new normal, while heading toward a place of full recovery, has come with no short supply of challenges for many businesses, pun intended. Due to the unforeseen regulations and adjustments put in place over the pandemic, paper mills paused production. With fuel prices on the rise, tighter restrictions on drivers and labor shortages industry-wide, the trucking industry has been hard-hit, affecting delivery schedules nationwide. From this to freight physically stuck on both coasts and adjustments within paper mills to better meet the demands of e-commerce causing delays and an increased lead time, our industry is one of the many greatly impacted.
brandenergy Insights for brand builders from
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.
The American Litho Advantage: Adapting to Industry Supply Chain Shortages
Numbers Don’t Lie: Direct Mail Can Bring Unparalleled Levels of Success to Your Next Campaign
Before you give up on the analog world to go fully-digital, we want to share a list of statistics that show those that ignore the mailbox do so at their own peril. As you read the list below, we challenge you to think about how you might pair your digital efforts with a renewed focus on direct mail to invigorate your response and conversion rates and drive your sales to new heights.
HP, Inc. and Industry Publications Recognize American Litho for Innovation and Investment, First HP T250 HD
Thank you to HP, Inc., for their supporting American Litho as we celebrate the first in US to install the HP PageWide Web Press T250 HD.
Healthcare, building trust and loyalty with a human touch
Emphasizing the care in health care marketing: a new series from American Litho Without a doubt, the last year has brought grueling trials for our nation’s health care providers. Hospital, clinic and medical office teams have worked day and night to keep us healthy, seeking new ways to safely provide care in person, by phone… [Read More]
In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower
It is often said that if we fail to adapt, we fail to move forward. At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever. As we reflect on the past year and plan for… [Read More]
American Litho, Top 5 Chicago Tribune 2020 Top Workplace for the 3rd straight year!
Ranking fifth in Chicago Tribune’s Top Workplaces for mid-sized companies means even more in 2020! American Litho is VERY proud and extremely honored to have been voted one of the 5 best mid-sized companies in Chicagoland for the third year in a row by the Chicago Tribune’s Top Work Places of 2020. In 2020, we… [Read More]
American Litho invests in two high-speed MBO roll to roll finishing lines
MBO Komori Group recently featured American Litho’s President, Mike Fontana, Executive VP, Chris Joyaux, and Director of Finishing, Truman Pope in a case study highlighting our partnership and ALitho’s investment in production technology. “MBO’s speeds and widths are a perfect fit for our HP Digital Presses” We are proud to be recognized for the recent… [Read More]
How to focus your prospect targeting with hyper-endemic marketing
Healthy Revenue Strategy #9 – What is a hyper-endemic marketing platform? How can this concept help you target prospects and dramatically increase your marketing ROI?
How to reimagine a direct mail campaign for double-digit lift
Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.
Working in the right spirit
Over the past few months, team members here at American Litho have posed many important questions, and we have welcomed the chance to answer them.
Employees want to know how the current shifts in our economy will affect their work roles, and rightly so. We are encouraging them to see this as a time of challenge, but also one of growth and learning. American Litho is a cross-national workforce that began as a small group of dedicated people, all handling multiple functions to help our company grow. Today, we are hundreds strong, but the way we deal with challenges comes from the same source.
How to rethink every element of your mail campaign for amazing results
In the current business climate, you might not have much time for analysis, brainstorming and retooling your direct mail control.
How to deepen customer engagement in chaotic times
American Litho is a print and all-channel marketing leader. We never stop expanding the knowledge and technology required to make personalization strategies work for you.
How to use video assets you already have to captivate new customers
Healthy Revenue Strategy #4 uses programmatic video ads that 80% of viewers will remember. Reach millions at home to lift sales & engagement.
How to build sales and loyalty by working all the channels
Now that most Americans are sheltering in place – or at the very least, making fewer trips out – buying patterns have shifted in a massive way.
If you’re in retail, food service, entertainment or any vertical that traditionally draws people to physical locations, you’re already feeling the impact. Yet all brands need to take notice of two new realities:
• Online spending has risen 10% to 30%.
• Seeing what came in the mail has become a major source of delight and connection for millions.
Turning past in-store foot traffic into future sales and engagement
How are you feeling about sales, engagement, and revenues? If you’re wondering how you can pull a rabbit out of a hat right now, you’re not alone. Many brands that rely on foot traffic in their brick-and-mortar locations are realizing they need to take action and keep customers engaged. At American Litho, we believe the… [Read More]
Direct Mail Retargeting to maximize your total marketing spend!
Direct mail retargeting is a cost-effective way to connect with customers who have already shown interest in your products and services, based on their digital signals. The DMA reports that direct mail retargeting has a response rate of close to 25%, compared to the digital retargeting ad click rate of .06%. So what is direct… [Read More]
Now more than ever, relevance is critical for success!
American Litho offering innovative ways to stay relevant!