All blog posts by Sam Dentino

VIDEO: How can we improve your next direct mail campaign?

Posted by and on May 2, 2016
Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

How hard are ALL your marketing dollars working?

Posted by and on Aug 24, 2015
USPS marketing impact calculator

Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketing Impact Calculator, or MIC, is designed to help any business with $1 million or more… [Read More]

Leveraging the Best Ideas from the National Postal Forum

Posted by and on Jun 11, 2015
Leveraging the Best Ideas from the National Postal Forum

We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the best opportunities. When he wasn’t immersed in courses leading to… [Read More]

Mega-mergers, paper costs and your next print job

Posted by and on Apr 20, 2015
Manage Printing Costs: Mega-mergers and paper costs

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. Department of Justice to order the sale of… [Read More]

An eye-opener in your mailbox

Posted by and on Jan 12, 2015 Drip marketing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer asking what’s keeping you up at night. We want to know if you’re worried about the same things we are: How to max out all possible postage discounts every time you mail How to reach prospects with the right offer… [Read More]