I’m overcome with gratitude. For our employees … for our clients … for all our partners in the direct mail and printing industries. You are the reason for the great news we received last week via the Chicago Tribune. Thanks to you, American Litho has been recognized as the #1 mid-sized employer in the Chicago… [Read More]
All blog posts by Mike Fontana
Thanks for Making ALitho the #1 Mid-Sized Employer in Chicagoland
SOC 2 and our commitment to direct mail data security
Dun & Bradstreet. InterContinental Hotels. Blue Cross Blue Shield. Deloitte. Sonic. Forever 21. Uber. Verizon. Equifax. These are just a few of the corporate giants in the news lately following serious data breaches – each one involving thousands, even millions of customer records. That’s a list we never want to see your company join. At… [Read More]
Keepin’ it real: why digital natives love print
You’ve heard about the love affair with old-school vinyl recordings. Turns out its main proponents aren’t Baby Boomers grooving on their college album collections. Research from MusicWatch shows this trend is driven by a whole new wave of aficionados under 35, who account for 72% of surging vinyl sales. We believe digital natives (including Millennials)… [Read More]
VIDEO: Why all-in pricing makes sense for our direct mail clients
Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]
VIDEO: How can we improve your next campaign?
Making promises is easy. Delivering takes a lot more work. That’s the theme behind this video case study with Brian Johnson, the first in a series we will share with you this year. Brian explains the process of diving deeper into the details of a catalog mailing, looking for every possible way to manufacture and… [Read More]
VIDEO: Why run in circles? We’ve got you covered
A few months back I shared some thoughts on growth with you, explaining why American Litho has expanded at a time when so many others say the printing industry is shrinking. The reasons we’re growing are simple – and they have everything to do with your brand. In a multichannel world, print remains an indispensable… [Read More]
Web, sheet-fed or digital? What drives the decision now
Clients often come to American Litho for advice on the best way to design and produce a given print project. How exactly do we figure that out? Whether we’re talking about a direct response campaign, a major sales promotion launch or the package for your new consumer product, determining the right press environment is often… [Read More]
How do you define growth?
I’ve been thinking about that question a lot as the year comes to a close. What does success look like – especially in a business that’s changed so much in recent years and shows no signs of slowing down? People say the printing business is shrinking. I hear this almost every day. But at ALitho,… [Read More]
Do you have a minute?
Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]