All blog posts by Larry McDermott

ALitho earns 9 new awards from the Great Lakes Graphics Association

Congratulations to the entire American Litho team!   We’ve just been notified that we have won several new awards from the Great Lakes Graphics Association, including 3 best-in-show awards for projects delivered on behalf of our clients in 2016.   The awards ceremony will be held May 24 at Medinah Shrine Center, Addison, Illinois and… [Read More]

Gold Ink Award for Weber’s sizzling new cookbook

Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]

And the winners are…

Last night we had the pleasure of attending the Graphics Excellence Awards celebration hosted by the Great Lakes Graphics Association (GLGA) at the Medinah Shrine Center in Addison, Illinois.   This is an event we look forward to all year long. It’s an honor to be nominated for a GLGA award and an even greater… [Read More]

Boot camp for brand builders

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you… [Read More]

Multichannel marketing: when you gotta have more cowbell

I know you’ve seen that classic Saturday Night Live skit with Christopher Walken as the crazed music producer who just KNOWS his band’s new recording will go platinum if Will Ferrell can give him more cowbell. Walken is a pretty versatile guy, having appeared in 100+ films and TV shows. He’s one of only 2… [Read More]

The magic touch for direct mail results

Your prospects are looking for warmth, sparkle, and excitement — and ALitho is ready to help you deliver. The ideas we’ll share with you here are part of the trend toward multisensory marketing, which is proving its value in direct mail and many related fields. In working with clients all over the country, we’ve proven… [Read More]