All blog posts by Frank Arostegui

5 Ways to Boost the Effectiveness of Your Next Direct Mail Campaign

Posted byon Jul 16, 2018
Boost your direct mail campaign

Are you satisfied with the way your 2018 marketing strategy is performing? At American Litho, we are busy helping clients review where they’ve been this year and determine what improvements they can make. This means making sure that every element of their mail campaigns performs as powerfully as possible – and that the results are… [Read More]

American Litho Adds More Digital Firepower at PRINT 17 Expo

Posted byon Sep 18, 2017
HP 12000 at American Litho

American Litho’s commitment to serving clients with excellence requires us to have the latest technology in-house. Our reputation depends on absolute precision in quality control, especially when it comes to color management. We were honored to share the spotlight at the PRINT 17 expo in Chicago this past week as HP announced its 600th digital… [Read More]

Direct mail and the science of engagement

Posted byon Sep 1, 2017
Direct mail engagement

What do we know about the best way to engage customers and capture new sales? And how do we know it? These are crucial questions that should shape your brand’s marketing budget. Unless you’re putting your dollars behind techniques that are proven to work, you’re opening the door for competitors to walk right in and… [Read More]

VIDEO: How can we improve your next direct mail campaign?

Posted by and on May 2, 2016
Case Study: Direct mail campaign

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

How hard are ALL your marketing dollars working?

Posted by and on Aug 24, 2015 USPS marketing impact calculator

Seeing the big picture across all channels of your marketing program is a constant challenge. That’s why we’re intrigued by a new analytical tool we recently previewed with our U.S. Postal Service representative here in Carol Stream. USPS’ new Marketing Impact Calculator, or MIC, is designed to help any business with $1 million or more… [Read More]

Leveraging the Best Ideas from the National Postal Forum

Posted by and on Jun 11, 2015 Leveraging the Best Ideas from the National Postal Forum

We came home from last month’s National Postal Forum in Anaheim with fresh knowledge and ideas that we’re rapidly putting to work for you. Here’s how we’re working with Truman Pope and the American Litho postal logistics team to help you take advantage of the best opportunities. When he wasn’t immersed in courses leading to… [Read More]

Mega-mergers, paper costs and your next print job

Posted by and on Apr 20, 2015 Manage Printing Costs: Mega-mergers and paper costs

If your head is spinning as you watch the ongoing parade of mergers in the paper industry, you’re not alone. We’ve been keeping a close eye on things as the marriage of Verso and NewPage hit the headlines — a deal so big it prompted the U.S. Department of Justice to order the sale of… [Read More]

An eye-opener in your mailbox

Posted by and on Jan 12, 2015 Drip marketing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer asking what’s keeping you up at night. We want to know if you’re worried about the same things we are: How to max out all possible postage discounts every time you mail How to reach prospects with the right offer… [Read More]

Bulldozing the envelope

Posted byon Jan 8, 2015 Cancer Risks: Bulldozing the envelope

I consider myself a pretty level-headed guy. But when I heard the news about Stuart Scott on Monday morning, I’m not ashamed to say I started to cry. As I read about his life, his family, and all he’d achieved in 22 years with ESPN, questions were running through my mind, probably the same ones… [Read More]