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Search Results for: multisensory


How to reimagine a direct mail campaign for double-digit lift

Healthy Revenue Strategy 8 Lift response rates with sensory appeal

Neuromarketing is the study of how the brain reacts to marketing messages. At American Litho, we follow scientific findings in this area because we want every campaign you create with us to deliver the strongest possible performance.
This week, we’re going to share an emerging case study that shows how one creative team revamped their control to dramatically lift response rates. Their decision-making path will reveal new ways your brand can benefit from the power of multisensory appeal.

Top 5 ranking reflects 5 points of commitment to catalog success

ALitho PI World Top Five Catalog

Everyone here at American Litho is thrilled to see that Printing Impressions has ranked our company among the top 5 catalog producers in the nation. We are very proud of this recognition, along with our double-digit growth in catalog and direct mail production. The way we see it, our success reflects the strategic conversations we have with… [Read More]

Direct mail and the science of engagement

Direct mail engagement

What do we know about the best way to engage customers and capture new sales? And how do we know it? These are crucial questions that should shape your brand’s marketing budget. Unless you’re putting your dollars behind techniques that are proven to work, you’re opening the door for competitors to walk right in and… [Read More]

The magic touch for direct mail results

Impressive overall direct mail results

Your prospects are looking for warmth, sparkle, and excitement — and ALitho is ready to help you deliver. The ideas we’ll share with you here are part of the trend toward multisensory marketing, which is proving its value in direct mail and many related fields. In working with clients all over the country, we’ve proven… [Read More]

An eye-opener in your mailbox

Drip marketing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer asking what’s keeping you up at night. We want to know if you’re worried about the same things we are: How to max out all possible postage discounts every time you mail How to reach prospects with the right offer… [Read More]

An eye-opener in your mailbox

Miracle effects printing

If you’re a direct marketing partner of American Litho, you’ve already seen our colorful mailer and quiz asking what’s keeping you up at night. The answer is likely to be as multifaceted as the challenges you face: Making sure you max out all possible postage discounts The race for relevance: reaching the customer with the… [Read More]