It's a multichannel world, and print remains an indispensable tool in reaching your chosen customers. But there’s even greater pressure to make sure every dollar you invest will deliver maximum results.
We are committed to providing you with integrated processes that save you time and money while increasing the impact of your marketing message.
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter. [Read More]
Last night we had the pleasure of attending the Graphics Excellence Awards celebration hosted by the Great Lakes Graphics Association (GLGA) at the Medinah Shrine Center in Addison, Illinois. This is an event we look forward to all year long. It’s an honor to be nominated for a GLGA award and an even greater… [Read More]
At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]
Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]