It's a multichannel world, and print remains an indispensable tool in reaching your chosen customers. But there’s even greater pressure to make sure every dollar you invest will deliver maximum results.
We are committed to providing you with integrated processes that save you time and money while increasing the impact of your marketing message.
The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter. [Read More]
The direct marketing landscape is an ever-evolving, dynamic business. The need for speed and precision in reaching the right customers with the right information at exactly the right time has never been more crucial for a brand’s survival. In a recent interview with Ashley Roberts of PI World, American Litho President Mike Fontana reflects… [Read More]
How do exciting design ideas turn into printed pieces that inspire and motivate people? What happens from the moment a graphic designer submits files right through to the moment the finished materials are ready to ship? You can answer those questions in the classroom, says College of DuPage Graphic Design Professor Dave Rogers – but the best… [Read More]
Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]